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Bianchi Bicycles Announces Eastern Regional Sales Manager

Published December 5, 2019

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December 5, 2019 — Bianchi Bicycles USA announced today that Heather Mason has accepted an expanded role within the company as Eastern Regional Sales Manager. She will be responsible for driving Bianchi Regional sales by leading the team of independent reps in the territories East of the Mississippi. 

Heather will develop IBD relationships and support the region with training, marketing and promotional programs allowing the brand to strengthen the relationships with retailers in the East. Heather will also continue to manage her accounts in the New England territory. 

According to Bianchi VP of Sales & Marketing Jim Stevenson, " Heather has already brought a ton of energy, enthusiasm and experience to our team and has done a great job promoting our Bianchi Dama program nationally, while managing her own territory. She also has many dealer contacts from her previous experience that could be helpful to everyone working with her.”

"I'm happy to continue to work with Bianchi USA in increasing our reach within the US” said Mason. "Bianchi is an industry-leading company with a long-standing reputation for quality products and best IBD practices. I couldn't pass up the opportunity to help further the brand growth. Bianchi is known for putting retailers and consumers first and I look forward to continuing to work with them in delivering quality products and experiences through the eastern region."

Mason has more than 20 years of experience within the bicycle industry. A passionate advocate for future riders and women cyclists, Mason developed the Bianchi Dama Program, an initiative to get more girls and women on bikes. She can be reached directly at

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