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CABDA Announces Sales Expert Joe Marcoux as Keynote Speaker

Published January 27, 2020

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Chicago, IL, January 27th, 2019: Organizers of the CABDA Expo announced Joe Marcoux as the speaker at the Keynote Breakfast held during their annual Midwest Expo.

With over 30 years of specialty retail experience, Marcoux has managed, owned, and sold multiple retail fitness businesses. Since the sale of his last retail venture, Marcoux has played the roles of consultant and coach for high-ticket sales in the specialty fitness equipment and electric bicycle industries.

"In an industry that has been guilty of focusing on specs and driving prices down, there's a glaring opportunity for retailers to take advantage of skills to improve their margins and growth." Marcoux said "Those that are open to expanding their comfort zone stand to make a lot of money in the bike industry."

"Last year PBMA President James Stanfill delivered an outstanding keynote that focused on the service side of the business." CABDA Show Director Jim Kersten said, "Having Joe here to speak on the sales side bike retail seemed only natural."

The CABDA Keynote Breakfast takes place on Thursday, February 13th at 9AM. It is open to all attendees and exhibitors of CABDA Midwest. Free breakfast is served for the first 200 attendees.

"We were looking for someone that would light a fire not just under the crowd here in Chicago, but under the entire industry. Joe is a dynamic, engaging, and truly motivating person, so it was an easy choice." Kersten said.

CABDA Expo is the fastest-growing bicycle trade show in North America. They have three trade expos planned 2020: San Diego (which took place in January), Chicago (Feb 12&13), and New York (Mar 11-12).

Registration is free for bicycle retailers, mechanics, coaches, fitters, mobile operators, and rental locations. For more information, including Registration and a Schedule of Events, visit

Topics associated with this article: CABDA

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