You are here

VeloNews, BRAIN Renew Sea Otter Partnership Through 2022

Published February 12, 2020

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.

Pocket Outdoor Media Is an Official Media Partner of the 2020-2022 Sea Otter Classic Cycling Festivals.

Boulder, Colorado, USA — February 12, 2020 — Pocket Outdoor Media, publisher of VeloNews and Bicycle Retailer & Industry News, has extended its sponsorship of the Sea Otter Classic cycling festivals through 2022. As an Official Media Partner of Sea Otter, VeloNews and Bicycle Retailer & Industry News will continue to promote the Sea Otter Classic to the widest consumer and trade audience in the event's history.

This partnership means that Sea Otter's Festival Guide will reach 7 million cyclists, triathletes, cycling brands, and cycling industry professionals each year. The print and digital editions of the guide will reach 8,000 Bicycle Retailer subscribers, over 23,000 VeloNews magazine readers, and millions more through Pocket Outdoor Media's online and social network audience.

The Guide will be mailed to Bicycle Retailer's 8,000 subscribers with its April 1 issue as well as the more than 23,000 paid subscribers to VeloNews. It will also be included in VeloNews newsstand distribution in April.

"Thanks to our partnership with Pocket Outdoor Media, Sea Otter will touch more than 20 million consumers over the next three years," said Frank Yohannan, President and CEO of the Sea Otter Classic. "Our team at Sea Otter is thrilled to have the continued support of the best media brands in sports," he said.

Robin Thurston, Pocket Outdoor Media's CEO, said, "Providing each of our partners with a powerful stage to tell their story is a focus of our media brands. Sea Otter is an iconic event with a 30-year history, and we are proud to be able to deliver their Festival Guide to the largest audience possible, a blend of cycling consumers and trade professionals, through VeloNews and Bicycle Retailer & Industry News."

Bicycle Retailer has produced the Sea Otter Guide for almost a decade. "Last year's partnership was a strong success both for Sea Otter and for our partner brands," said Tommy O'Hare, Pocket Outdoor Media's Senior Vice President of Business Development. "The Sea Otter Classic is the most important cycling event in North America today and there's no better way to reach its consumers than through the Guide."

About Sea Otter Classic

Regarded as the world's largest cycling festival, this four-day "Celebration of Cycling" hosts nearly 10,000 professional and amateur athletes and 70,000 fans. The 30th Annual Sea Otter Classic takes place April 16-19, 2020 at the Laguna Seca Recreation Area, Monterey, California. For more information, visit or contact

About Pocket Outdoor Media

Pocket Outdoor Media is the world's leading publisher of running, cycling, and triathlon content. From web to print, podcast to social, Pocket Outdoor Media content is best-in-class. Our brands engaged with the most active and influential consumers in endurance sports 328 million times last year. Our brands include VeloNews, America's leading bike racing media brand; Triathlete, the world's #1 triathlon resource; Women's Running, the most popular resource for women runners; PodiumRunner, the most trusted resource for performance-minded runners; Bicycle Retailer & Industry News, the world's leading bicycle trade journal; and VeloPress, the world's leading publisher of books on endurance sports. Pocket Outdoor Media is headquartered in Boulder, Colorado. See more at

Media Inquiries
Robin Thurston, CEO,

Advertising, Sponsorships, and Partnerships
Tommy O'Hare, Senior Vice President of Business Development,
Lauren Ondersma, National Non-Endemic Sales Director,
Ellen Butler, Rocky Mountain Sales Representative,
Shannon Standefer, Sales Director,

Pocket Outdoor Media
4745 Walnut St., Unit A
Boulder, CO USA 80301

Pocket Outdoor Media extended its sponsorship of the Sea Otter Classic.

Join the Conversation