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Haro Bikes appoints IMG Distribution as new distributor in UK, Ireland

Published February 14, 2020

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Vista, California – February 14th, 2020 - Haro Bikes is happy to announce that it has named IMG Distribution Ltd as its exclusive distributor of Haro branded products in the UK and Ireland.

"IMG Distribution Ltd is a solid distributor with extensive experience in BMX, and well respected by the bicycles industry in the UK and is a perfect fit for the distribution of Haro Adult and BMX product," noted Pete Garski, VP of Int'l Sales & Product Development for Haro.

"We believe that IMG Distribution Ltd, with its strong commitment to the independent bicycle retail channel and their customers, will play a key role in the future growth and expansion of our brands," noted Garski. "We're excited about Haro products appearing in the market again in the upcoming months."

"IMG Distribution Ltd is extremely excited to distribute Haro Products in the UK & Ireland, offering an extensive and dynamic product range with such a strong heritage. We're really looking forward to focusing our efforts on Haro Products with key independent dealers throughout UK & Ireland," said Carlo Griggs, Managing Director of IMG Distribution Ltd.

Haro products are designed in the USA and dedicated to the needs of riders all over the world. Haro is a recognized leader in providing innovative performance bikes, parts and accessories to the BMX, dirt, freestyle/street, asphalt, mountain and e-bike markets. The company currently has over 1,200 dealers throughout the United States and distributors in more than 75 countries worldwide. Bob Haro, who is known in the BMX industry as the "Father of Freestyle," founded Haro Bikes in 1978. For more information, please visit www.harobikes.com.

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