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Muc-off rolls out bike wash in-store refill program in USA

Published February 25, 2020

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POOLE — Muc-Off today announce the roll out of their refill stations across the United States. The move comes following the successful launch of the stations in the United Kingdom where there are over 150 retailers now signed up to the program.

This project has been developed as part of a bigger move towards significantly reducing plastic under the business' 'Project Green'; a campaign which aims to eliminate over 30 tons of plastic by 2023. Furthermore, this new in-store service supports Muc-Off's dealer network by helping to diversify dealers' revenue streams and facilitating regular repeat custom.

"Finding ways to reduce plastic and CO2 is top of the agenda here at Muc-Off. Encouraging and facilitating the re-filling of our bottles through our IBD network is a positive step towards helping us achieve our Project Green objective as well as supporting our ambassador dealers." – Alex Trimnell, Muc-Off Managing Director

Muc-Off are giving the refill Point of Sale stands to dealers for free when they place an order for 2 x 25 litre containers of Nano Bike Cleaner. The leading bike cleaning and maintenance brand aims to place 250 of the refill stations in US stores which would save 54,000 plastic bottles from being produced which equates to just over 6 tons! Muc-Off also plan to roll this initiative out in other markets over the coming months which will further amplify the plastic savings.

Sales Contact
Get in touch with your Muc-Off distributor or contact: Antony Zanca, Head of North American Sales at Muc-Off E

About Muc-Off:
Back in 1991 Rex and Marilyn Trimnell got things started with X-Lite UK. After designing and manufacturing the world's first twin crown bicycle fork, Rex created a perfectly pink spray to clean his kit. To make a long story short, Rex's cleaner was the best thing since sliced bread, and it wasn't long before word got out and Muc-Off was born.
Fast-forward to now and Muc-Off is now the go-to brand for top riders. And, in case you haven't noticed, they do a bit more than our original pink cleaner these days.

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