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Uberto Thun-Hohenstein joins Pinarello as CEO

Published April 16, 2020

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Pinarello announced that Uberto Thun-Hohenstein has joined the company as Chief Executive Officer effective April 1, 2020

TREVISO, Italy – Pinarello, a leading brand of premium road bicycles, accessories and apparel, announced that the company has decided to strengthen its management through the hiring of Uberto Thun-Hohenstein as Chief Executive Officer effective April 1, 2020.

Uberto Thun-Hohenstein has had a long international career at a multinational premium company, covering a series of senior positions in different European markets. His main objective in the new role at Pinarello will be to improve the brand’s presence across its key regions, extend the distribution network and increase global brand awareness.

Fausto Pinarello, Executive Chairman at Pinarello said, I’m extremely pleased of what we have achieved so far. We have a brilliant team that has worked hard to create the success of Pinarello. I’m excited to add Uberto to our team as I’m certain he is a great fit and will bring strong and complementary competencies to our organization.

Uberto Thun added, I’m very proud to work for such a prestigious brand as Pinarello, and I see great opportunities to grow in all markets and increase our position in segments which are growing very rapidly with new excellent bicycles. Pinarello has tremendous brand equity and I consider myself fortunate to become part of the organization and lead the business through the next phase of growth. Additionally, I’m a passionate cyclist and have been a loyal Pinarello customer for years; this is giving me even more enthusiasm for this new challenge.”

About Pinarello

Pinarello ( was founded in 1949 and is a leading premium road bike, accessories and apparel brand. The Company is known for its cutting-edge, Italian-designed road bikes for use by amateur and professional riders alike. Sold in over 50 countries worldwide, Pinarello’s products are clearly differentiated by advanced technology, uncompromising performance, and beautiful style. A favorite of Grand Tours riders, Pinarello is currently partnering with Team Ineos and has provided bikes to 28 Grand Tour winners, including seven of the last eight Tour de Frances.


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