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Wahoo Announces New Speedplay Distributor

Published April 16, 2020

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(Atlanta, GA –) – Wahoo, the leader in connected fitness devices, is pleased to announce Live to Play Sports will take over the distribution of its newly acquired brand Speedplay. Live to Play Sports, based in Port Coquitlam, BC, is Canada's largest wholesale distributor of premium bicycles, parts, and accessories. As of 03/01/2020, Live to Play Sports will have exclusive distribution of all Speedplay products in Canada

Sean Glass, Senior Buyer for Live to Play Sports commented, "We are thrilled to be adding Speedplay to our portfolio of distributed brands, they are legendary in the clipless pedal market delivering class-leading, lightweight, recessed-cleat pedal systems since the early 90's. We look forward to bringing our national strength in distribution and customer service to this iconic brand."

Speedplay products have a long heritage of providing unique, cutting-edge pedal technology to a passionate community of athletes. Wahoo seeks to build on that legacy by bringing its commitment to smart training, its extensive suite of products, and its history of innovation to the Speedplay brand. By focusing on the needs of cyclists across all disciplines, Wahoo intends to put Speedplay pedals on as many bicycles as possible and continue to drive innovation of this celebrated brand.

The Speedplay portfolio is a perfect complement to Wahoo's growing ecosystem of best-in-class outdoor cycling products such as the award-winning ELEMNT GPS bike computers, and together, Wahoo and Speedplay will be able to deliver unmatched excellence in the pedal category.

Learn more about Wahoo's full line of products at

About Wahoo Fitness
Located in Atlanta, GA, Wahoo Fitness has created a full ecosystem of sensors and devices for runners, cyclists, and general fitness enthusiasts. Wahoo's award-winning line of products include the KICKR family of smart indoor riding equipment and accessories, the ELEMNT family of bike computers, the TICKR family of heart rate monitors, as well as Speedplay dual-sided pedals and The Sufferfest structured training software to help you become the most complete cyclist. Learn more about Wahoo's full line of products and apps at

About Live to Play Sports
Live to Play Sports is Canada's largest and most experienced wholesale distributor of premium bicycles, parts, and accessories. For more than 50 years, we've excelled in delivering premium brands to more than 900 specialty independent bicycle dealers coast to coast. We're a group of passionate riders, connecting Canadians with cycling.

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