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Machines For Freedom Partners with OutsidePR as Agency of Record

Published June 9, 2020

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SAUSALITO, Calif. (June. 8, 2020) – Machines For Freedom, the inclusive women's cycling apparel brand, has named OutsidePR as the brand's public relations agency of record. OutsidePR will manage public relations and communications strategy in North America targeting road, gravel and mountain bike endemic and consumer lifestyle media with a focus on the brand's community, storytelling and inclusive mission.

The female-founded and lead, California based company providing high-performance cycling apparel, is designed thoughtfully by women who ride. Inspired by the intersection of athleticism and femininity, the brand strives for a balance between technical performance and streamlined, flattering shapes with a design mission focused on body and size diversity and inclusivity.

Unable to find a pair of cycling bibs that both functioned well on long rides and made her feel confident, founder Jenn Kriske knew she needed something more. In 2013 she began designing The Endurance Bib, still the most-loved Machines piece in the line. What started in her living room has become a brand grounded in the community of women on bikes all over the world enhancing the vitality of the cycling culture and curating a new space by the community themselves.

"I founded Machines to fill a niche that I could not find in the industry, and have been thrilled to see the positive response to a brand that is not only designed by women for women, but truly takes into consideration our needs and uniqueness," said Jenn Kriske, Machines For Freedom founder and owner. "Working with OutsidePR is a natural fit to take us to the next level, as they are an esteemed team of outdoors and cycling enthusiasts themselves, with a rare obsession with textiles and design. We're in for a fun ride!"

Machines For Freedom isn't just providing quality gear but has created an inclusive platform for the celebration and storytelling of women-identifying athletes in all of their forms. These stories shine a light on adventure, athleticism, softness and strength. The women's cycling apparel brand features women of all shapes, sizes, races and abilities, as well as riders of broad gender identities, celebrating representation and body positivity.

"We are thrilled to be partnering with such a quality brand in product and mission that aligns so closely with our values in highlighting and celebrating all women-identifying athletes in the cycling and outdoor space," says OutsidePR Vice President, Jess Smith. "We embrace the opportunity to elevate the brand in broader consumer markets and tell the inspiring story of Machines For Freedom."

Alongside Machines For Freedom, Tracksmith and thousand have recently named OutsidePR as the brand's public relations agency of record. Tracksmith, the independent running apparel company is a Boston-based brand that prioritizes quality and function. Thousand, creators of classically-designed and innovative bicycle helmets for modern urban cyclists is based out of Los Angeles, California. OutsidePR will manage public relations and communications strategy in North America targeting both outdoor performance and consumer lifestyle media for both brands.

For more information about Machines for Freedom, please visit

About Machines For Freedom

Founded in 2013, Machines For Freedom is an inclusive high-performance women's cycling brand based out of California. Women-founded and lead, Machines is achieving its mission in representation and body positivity not only through product design and branding but through storytelling of women cyclists. 

About OutsidePR

OutsidePR, located in Sausalito, California is one of the leading boutique endurance and active lifestyle public relations agencies in the country. We serve multi-national, leading brands with results-driven communications strategies and specialize in publicity, media planning, crisis communications, and social media. For more information, please visit

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