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Coefficient Cycling Announces Expansion Into Uk Road And Gravel Market

Published June 11, 2020

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June 11, 2020 – Monterey, CA – Coefficient Cycling is excited to expand their product offering into the United Kingdom (UK) via a sales, marketing and fulfillment partnership with ADVNTR Media Group.

Beverly Lucas, Coefficient Cycling's VP of Global Business Development said, "Since the 2019 launch of our gravel/all-road handlebar, the Wave AR, and the recent pro rider social media photos and endorsements of that and the upcoming Wave RR, we've received so much worldwide interest that finding international sales partners has become a priority to help satisfy the demand, particularly in the United Kingdom."

"With our unique product line, it's important for Coefficient to partner with global distributors that have a keen appreciation for intelligent design that focuses on biomechanics and rider efficiency to optimize cycling performance. ADVNTR is the perfect partner to reach the core of the British cycling community, where the love for gravel, road and endurance riding is just as rampant as it is here in the US."

Mark Downie, Head of Brand Development for ADVNTR Media Group, agreed. "We've been watching Coefficient Cycling for some time now and see the demand for superior technical products continually growing in the UK. Consumers and shops alike appreciate well thought out, effective products. We rode the Wave AR, immediately recognized its benefits, and knew we had to get involved with these guys. ADVNTR is thrilled to be Coefficient's 'eyes, ears and voice in the UK and we look forward to an amazing future together."

Coefficient Cycling products will be available online at and in independent bike shops and professional bike fitters across the United Kingdom from July 1.

About Coefficient Cycling

Coefficient Cycling patented products redefine and improve how cyclists interact with their bicycles. In collaboration with medical, biomechanical and sports performance specialists, our company is dedicated to developing on-road and off-road bicycle components that deliver performance and comfort gains to amateur and professional bike racers and cycling enthusiasts.



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