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IAA MOBILITY Announces First Bicycle Brand Partners

Published February 11, 2021

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Munich, February 11th 2021 – In summer 2020, IAA MOBILITY presented their bold vision to bring together all mobility stakeholders – from cycling to automotive and everything in between – and unite them under one roof on their platform. Today, the first cycling brands that have registered to exhibit at the September show can be announced:

Internationally renowned complete bike brands will showcase a wide variety of their products. Both regular and electric models from categories like urban, road, cargo, gravel, MTB and more will be showcased at IAA MOBILITY. The complete bike brands that have confirmed as of today are as follows: Bergamont, Ca Go, Fixie Inc., GasGas Bicycle, Husqvarna E-Bicycles,     R Raymon, Riese & Müller, Scott, Simplon, Specialized, Stromer, QWIC and Votec.

An additional, new product category is chainless pedelecs: both two-wheeled versions like MOCCI (by CIP) and four-wheeled models featuring a weather protection cabin, such as those offered by Bio-Hybrid.

Thanks to the strong B2C focus of IAA MOBILITY – both at the “Open Space” brand- and product experience hubs in the inner-city and at a separate, B2B2C section of the “Summit” at Munich’s trade fair ground – Direct to Consumer brands and large online retailers have also registered as exhibitors at IAA MOBILITY. Examples include ROSE Bikes and Internetstores brands and Bikester. Digital second-hand shop Rebike will also be present.

Established e-component brands such as Bosch, Brose, Mahle, Valeo and ZF are joined by cycling-only competitor, FAZUA.

In addition to the B2C aspect of IAA MOBILITY, all B2B stakeholders will also be united at the Summit. A wide variety of suppliers will be present, such as battery, display, motor, connectivity, IoT-tech, tires and general hardware manufacturers. More complete bike brands, as well as cycling component companies, will be announced in the coming weeks.

More information about IAA MOBILITY and the cycling industry can be found here:

About IAA:

Since its launch in 1897, the IAA has played a decisive role in the development of the automobile. Taking account of the latest trends about how people move from A to B, the new IAA Mobility is transforming from a car show to a 360° mobility platform. After taking place in Frankfurt for 70 years, the IAA Mobility will be launched in Munich for the very first time. From September 7 to 12, 2021, IAA Mobility 2021 will feature four formats, i.e. Summit (in the exhibition halls), Conference (showcasing the key content), Open Space (in the most famous places in Munich) and Blue Lane (test and connecting route between the trade fair center and the city center), aiming to bring together visitors from the entire mobility industry chain and showcase the mobility of the future. The trade fair takes places biennially. For more information, please visit


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