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New International Media Test Event: Bike Connection Demo supported by IAA MOBILITY

Published March 1, 2021

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Munich – Bike Connection Agency, in collaboration with IAA MOBILITY, is announcing its newest event, Bike Connection Demo, planned for June 18th-19th 2021 in Andalo, Dolomiti Paganella Bike resort, Italy. Bike Connection Demo is supported by IAA MOBILITY, and will provide an all-categories media testing platform for every brand involved in the bicycle industry. This Includes, but is not limited to: complete bicycles, parts and accessories, apparel & protection gear, as well as technology and digital solutions providers.

The Demo event is set to capitalize on the same drivers that have promoted the success of BCA's media events platform, specifically maximizing the results and efficiency of media interactions while optimizing the costs and amount of work for all participating brands.

Andalo and the Dolomiti Paganella Bike resort will provide an ideal setting for this event, in an easy to reach location from all over Europe, a modern resort with plenty of accommodation options and ideal testing grounds for all product categories, from its renowned bike-park runs to the beautiful roads connecting it to nearby villages, all with the Dolomites providing a stunning backdrop.

"It's great to officially announce the first edition of Bike Connection Demo supported by IAA MOBILITY, a great addition to our agency's portfolio" state Giulio Neri and Simon Cittati, founders of Bike Connection Agency "we are extremely pleased to bring a focused media testing platform to a prestigious event such as IAA MOBILITY. We are using all our experience in organizing media events to ensure that every crucial factor will be present at our event."

"I've been following Giulio & Simon and their Bike Connection events since the very beginning and was super happy when they liked the idea of collaborating. IAA MOBILITY is a huge mainstream media event itself (>7.800 Journalists from 95 countries in 2019). But we wanted an additional, invitational cycling-endemic media event in the alps to give our exhibiting brand partners also a great alpine testing opportunity. The bigger bicycle packages at IAA MOBILITY include free square meters for the Demo event" explains Bastian Dietz, Cycling Category Manager IAA MOBILITY.

Bike Connection Demo supported by IAA MOBILITY is owned and organized by Bike Connection Agency, with IAA MOBILITY as the title sponsor. The event is open to all brands, no matter if exhibiting at IAA MOBILITY or not, and all product categories.

An outdoor-only B2B event, with a set maximum number of brands and media representatives joining, Bike Connection Demo will be held in strict adherence of all Covid-19 prevention protocols which will be in place nationally and within the host region at the time of the event.

Registration is open for both brands and media, for more information please contact or visit

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