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Tifosi Optics and Podium Imports announce new partnership

Published March 30, 2021

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Tifosi Optics, the USA's market share leading brand of sports eyewear for the cycling specialty channel, is very pleased to announce a new partnership with Podium Imports of Penticton, BC for exclusive distribution in all sports specialty markets and channels in Canada, effective immediately.

Established in 2006, Podium Imports is a distributor of industry-leading brands to cycling, running, outdoor sports and other retail channels in Canada. Their experience in developing brand awareness and focus on customer service are a great fit with Tifosi, a company that prides itself on providing both a great product and customer experience.

"It is a genuine thrill to add Tifosi to Podium's line-up", according to owner Brian McCoy. "Eyewear is a fit with just about every retail category we service, and the value in this product is undeniable. I'm looking forward to the challenge of trying to replicate the overwhelming success that Tifosi enjoys domestically."

"Our newly formed partnership with Brian McCoy and his team at Podium Imports is an exciting growth opportunity for Tifosi Optics," said Joe Earley, Tifosi president and co-owner with his wife Elizabeth Earley. This partnership will allow Tifosi to extend its presence in the Canadian market. "Podium Imports is a highly regarded distributor in the cycling, running and outdoor markets, offering both technical and logistical expertise and high-quality sales and service for all eyewear dealers, including shooting sports and motorsports, across Canada. We are confident in Brian's outside and inside teams' abilities, as well as his acumen in managing the online market in a fair and equitable manner."

"We are very happy and pleased to establish this cooperation with Podium Imports," said Jay Romasco, Tifosi Optics international sales director. "It has been a pleasure working with Brian over the past few months to establish and now launch this important international distribution partnership at such an important inflexion point in the outdoor sports market overall. We are extremely appreciative that all dealers in Canada will now be able to access Tifosi's market-leading products easily and efficiently through Brian and his Team at Podium. We look forward to a great partnership serving the entire Canadian market through Podium Imports."

Established in 2003, Tifosi Optics is headquartered outside Atlanta in Watkinsville, Georgia, and has over 3500 retailers in the cycling, running, golf, outdoor and shooting sports, and optical markets nationwide in the USA and over 45 countries overseas.

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