You are here

Vanessa ten Hoff Named Chief Innovation Officer at Vittoria Group

Published April 23, 2021

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.

Vittoria’s development of the first of its kind Bicycle Tyre Innovation Center with the Cycling Experience Park, uniting Vittoria’s global R&D and innovation team will be the responsibility of the new CIO.

Brembate, Italy, 22nd April 2021— Vittoria Group welcomes Vanessa ten Hoff as Chief Innovation Officer to its leadership team. Ten Hoff joins with more than 18 years of experience in the household appliances industry in various international senior leadership roles, covering Product Innovation & Development, Brand & Digital Marketing.

“We are delighted to have Vanessa on board as Chief Innovation Officer, as she brings a fresh perspective and approach to Vittoria and the cycling industry as a whole. Her deep consumer focus and marketing background, combined with her technical experience & expertise will push our innovation to the next level, in our mission to make the most advanced bicycle tyres on the planet, and bring new experiences to riders.” says Stijn Vriends, President & CEO of Vittoria Group.

Ten Hoff will lead the global innovation organization of Vittoria Group, famous for breakthroughs in tyre development like ultra-supple cotton casings, graphene-enhanced rubber compounds and 4C construction technologies.  She will work with her teams on new applications, advanced materials and digital solutions to relentlessly improve tyre performance, enhance consumer experiences and find sustainable solutions.

“I am excited to be part of such an inspiring and passionate company and team, while joining the world of cycling. I am looking forward to build on the strong heritage of Vittoria’s innovation by embracing and creating the future to help cyclists experience the best possible performance for their next ride ahead.” says Vanessa ten Hoff. “The role foresees the development of the Bicycle Tyre Innovation Centre and Cycling Experience Park here in Brembate (Lombardy, Italy), complementing the innovation capacities at the Vittoria Group facilities in Bangkok, Thailand. It will be the first-of-its-kind and unique in the cycling world, allowing us to have a holistic view on developing and testing tyres from the lab to the real life, from a consumer point of view.”

About Vittoria

Vittoria is the world’s leading brand of performance bicycle tyres, known for its unique graphene-enhanced compounds and advanced cotton & nylon casings. Vittoria produces at its factories in Thailand and sells through subsidiaries in Asia, Europe and North America. With its global R&D capabilities, Vittoria develops bicycle tyres for all performance levels in road, off-road and urban use. Vittoria Group is owned by its managers and the investment fund Wise Equity. More info on

About Vanessa ten Hoff

Vanessa ten Hoff is a German executive that has worked for the last 18 years with Indesit Company & Whirlpool Corporation, in various international leadership roles in Product Innovation & Development, Brand & Digital Marketing and Sales. She holds a double master degree of the Vienna University of Economics & Business Administration in Austria, enriched with studies in China (Jiangxi University), Spain (Universidad de Sevilla) and the USA (Northwestern University – Kellogg School of Management). Vanessa is active in various sports and lives with her family in Milan.

Join the Conversation