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Outside Interactive partners with The Big Gear Show in Park City, Utah

Published April 26, 2021

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A new opportunity for outdoor, bike, and paddle retailers, brands, and media to safely meet in person this August

PARK CITY, UT (4/22/21) – The Big Gear Show is proud to announce Outside Interactive as a supporting partner for its inaugural Park City, Utah event. The Big Gear Show brings together global brands and top North American retailers in the safest way—outside. The Big Gear Show attendees will have an exclusive in-person opportunity to test new products alongside deeper educational opportunities led by industry experts.

Outside is at the forefront of outdoor, trade, and bike news coverage. The iconic media brand has been part of the outdoor industry for 37 years. Outside Interactive and its many familiar titles cover everything from bike industry news, gear, nonprofits, and much more.

"We recognize Outside as a powerhouse media group that produces outstanding results in many if not all of the product segments that our Big Gear Show addresses," said Lance Camisasca, the Big Gear Show's Bike Show Director. "Having Outside as a partner guarantees exciting media coverage that benefits our participating manufacturers and retailers. I cannot think of a better alignment of brands."

Outside will bring media from titles including Outside Magazine, Backpacker, Climbing, Beta, VeloNews, Peloton, Triathlete, and Trail Runner brands, as well as B2B brands such as Outside Business Journal and Bicycle Retailer and Industry News brands. Overall the show will assemble a curated group of leading hard goods manufacturers and top North American-based retail businesses from the bicycle, outdoor, and paddle industries together—outside—leading to stronger relationships, sales, and brand awareness.

"We look forward to partnering with the Big Gear Show in Utah this Summer," said Robin Thurston, CEO, Outside Interactive. "Outside is focused on supporting the industry at large across consumers, retailers, and brands. The Big Gear Show is bringing these together in one place, which makes it the perfect opportunity for us to report on through our wide variety of leading outdoor brands."

The Big Gear Show is rooted in the needs of buyers. The show allows for face-to-face interaction between retailers and brands, timely and relevant educational content, and a hands-on demo experience that's fully integrated into the event. The Big Gear Show chose Park City for its incredible access to cycling trails and roads and gear testing opportunities conveniently located onsite and the state welcomes the show and its attendees highlighting a commitment to supporting responsible outdoor recreation.

Unlike many trade shows, the Big Gear Show's appeal is centered around its location. Retailers and buyers can feel safe knowing the show will be held outdoors in a COVID-friendly environment. A true outdoor paradise, Park City is where outdoor enthusiasts choose to vacation themselves. Its convenience to Salt Lake City International Airport and quintessential mountain town make it the ideal event location that outdoor industry professionals will truly get excited about. The Big Gear Show's partnership with Outside is a perfect match blending location, brands, and a passion for cycling.

To learn more about the show or to request an invitation, please visit thebiggearshow.com.

 

Topics associated with this article: Tradeshows and conferences, The Big Gear Show

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