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Colnago Becomes First Cycling Brand To Auction NFT Art

Published May 6, 2021

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Italian brand known for unmatched passion and innovation auctions one-of-a-kind digital artwork of historically significant Colnago models.

(Cambiago, Italy; May 5th, 2021) Colnago announced today that, beginning on May 5th, they will be the first cycling brand in the world to create and auction an NFT or Non-Fungible Token digital artwork and to leverage Blockchain technology. The auction will open on May 11th at 5,515€ (the suggested retail price of a custom painted Colnago C64 frameset) and will close on May 25th.

The Colnago C64 NFT will be auctioned on the OpenSea platform at this link: - any parties interested in bidding on the Colnago NFT artwork should contact for one-on-one customer support.

Based on Blockchain technology, the Colnago C64 NFT artwork is guaranteed to be one-of-a-kind and publicly verifiable on a Blockchain's distributed ledger. This guarantees the highest bidder of the auction will have exclusive rights to the artwork in perpetuity.

"Colnago has nearly 67 years history of being first to market with many innovations that eventually become mainstream and NFT artwork is no different," said Manolo Bertocchi, Head of Marketing of Colnago. "We developed a digital C64 that is truly a celebration of the most important innovations and victories in Colnago's history including the first carbon bike and the first concept bike to feature an internal transmission. The greatest thing about this is that our C64 NFT will never be replicated by us as a physical frame - it will only be digital."

A recent phenomenon, NFT art has gained global notoriety in 2021 as the world embraces Blockchain technology for everything from smart contracts to payments and even supply chain tracking. Last month, one of the world's leading art auction houses sold an NFT artwork by the creator Beeple for a record US$69 million. Luxury brands as widely varied as Gucci, Ferrari and Dom Pérignon have announced the intention to create product certification leveraging Blockchain technology.

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