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Linus Bikes Signs New Canadian Distribution Partner

Published August 15, 2022

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Linus is thrilled to announce that NORU XPLR Inc. is now the exclusive authorized distributor of Linus Bike products for Canada.

Since the early days of Linus, Canada has always been among the most important markets for Linus as Canadians immediately recognized the need for simple, functional and elegant bikes designed for everyday use and transportation. “Partnering with a Canadian distribution platform to better serve Canadian retailers and customers is incredibly important,” said Adam McDermott, owner of Linus, “we have a longstanding relationship with the NORU team and are excited to be working together to continue building the Linus brand in Canada."

Sean Killen, partner and co-owner of NORU, said “as a Linus retailer myself for over 12-years, we are thrilled to be working with the Linus brand and to share our familiarity and real enthusiasm for their products with retailers across the country.”

NORU began receiving bikes in early June and is rapidly growing their dealer network. For moreinfor mation, reach out to NORU at


Founded in Venice, California in 2007, Linus sees bicycles as a practical solution to some big problems. They improve our health and wellbeing, reduce carbon emissions, and make our communities and neighborhoods more livable and connected. For more information about Linus, email:


NORU XPLR is a Canadian bicycle and outdoor equipment distributor focused on bringing unique, independent brands to the Canadian marketplace. NORU was founded in 2022 by bike retail and distribution management veterans. We are passionate about cycling with a true partnership approach to bringing the brands we believe in to Canada and helping support our retail partners. For more information, please visit or email at



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