You are here

GT Celebrates A Homecoming: Brand Returns To Its Roots In Southern California

Published February 21, 2023

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.

Aliso Viejo, Calif. – February 21, 2023 –  For the first time in 15 years, GT Bicycles has reestablished corporate headquarters in California.  From Gary Turner’s Orange County workshop in 1972 to the state-of-the-art Santa Ana manufacturing facility of the companies heyday, GT has long been associated with Southern California.

With this move, GT Bicycles is once again a stand-alone business, marking another pivotal movement in alignment with the brand’s new direction.

On Wednesday, February 8, 2023, the GT staff invited California-based current and past team riders, former employees and industry icons to their new HQ in Aliso Viejo.  Among the VIPs in attendance, a few characters stood out in the crowd, with founding father Gary Turner, as well as Chris Long, son of the late GT co-founder Richard Long, were some of the first to arrive, with their families in tow.  Those that followed were honored to have the chance to say hello to the brand’s founding families, meet new team members, new sales force, and beyond excited to see GT back in the Golden State.

“We have been making every effort to return GT to the spirit in which it was founded. So in addition to the Leadership and Sales teams that have been assembled, we are stoked to be returning the brand to its original home where we were lucky enough to be greeted by the OG’s of the brand and their families. Going forward, GT’s focus will be on products and business decisions that honor the authentic nature of the cultures that we are part of. Many more good things to come but most importantly GT is starting to feel like GT again!”– Jason Schiers, Managing Director – GT Bicycles.

Join the Conversation