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ASSOS Launches Its First Mobile App

Published March 23, 2023

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ASSOS of Switzerland is today launching a Mobile App offering customers a new platform optimized to provide a premium user experience for purchasing product.

A first within the cycling apparel industry, the App - available on iOS and Android operating systems - offers a range of exclusive features designed to make the user experience easy to navigate, whilst still providing a customizable environment, rich with content:

  • The Weather System Recommendation tool is able to locate the city where the app is being used and based on a detailed weather forecast (temperature, wind, rainfall), recommend the most suitable Equipment for the rider for that day.
  • The recommended Equipment is based on the style preferences of the rider which are set through users' first login to the App and include gender, riding style (Road, Mountain, Gravel) and preferred fit (Aerodynamic, Regular)
  • The shopping process is easy to navigate and offers an advanced sizing chart taking into consideration the height, weight, age, waist & hip measurements of the rider to ensure an accurate fit.
  • Browsing through the Discover page, users are kept updated about the latest ASSOS launches, news from the brand, and key features of the brands' collections.
  • Through Face ID and Touch ID, the app offers a simple login process with a high level of security

Edwin Navez, ASSOS CEO said: "It is with great excitement that we are now in a position to launch the ASSOS App and respond to the demands of customers looking for a simple yet secure shopping experience, which is available on the go.

“We're pleased to be the first apparel brand in the cycling industry to launch a Mobile App and as we listen and respond to the ongoing feedback from our users, the App will continue to grow. We are already planning additional functionalities which will enable us to use the platform as a way to bring our community of riders closer together."

To download the app, search ASSOS in the app store.


More than 44 years, 400 Olympic and World Championship medals, and 25 patents, ASSOS protocol remains steadfast: DESTROY, RESET, IMPROVE. Whether it's developing our own textiles, stress-testing prototypes with WorldTour athletes, or refining a product over the course of several years, the merging of total comfort and technical performance remains the ace - stitched into every item bearing the name ASSOS. Sponsor Yourself.

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