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We Make Things Chooses HLC For The North American Distribution Of Brands WeThePeople, Bombtrack, Radio Bike Co, Éclat, Seido, Salt, Salt Plus

Published April 1, 2023

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Lexington, SC and Levis, QC – March 28 2023 – We Make Things is pleased to announce that it has recently appointed HLC as a distributor in the United States and Canada.

We Make Things, founded in 2001 in Cologne, Germany, first made a name for itself in the BMX world. Since then, the company is continuously creating international standards regarding functionally and aesthetically outstanding bicycles, bicycle parts and accessories in BMX, MTB and gravel.

"We are delighted to be working alongside such a passionate group of people with a very similar vision to ours. We feel that HLC's intuitive dealer tools will further enable our growth and expansion in the USA. The US and Canada is such an expansive market for cycling and now, with our new partnership with HLC we hope to harness that need for our products and fulfil to customers across both countries. This move is another step forward in our mission to bring the very best in BMX bikes, parts, and accessories to the people. We look forward to working with HLC and their dedicated sales reps." Said Harry Schmid, We Make Things General Manager.

Manuel Schuerholz, Bombtrack Brand Manager, added "This new partnership with HLC feels like a natural progression for Bombtrack, since starting back in 2011. Especially now, with the steadily increasing demand for our bikes in the US and Canada, it could not have come at a better time".

"It's great to be working with HLC in North America, as we move into another exciting part of We Make Things' history. With demand growing day by day, we are excited to push forward with our vision for BMX" also commented Paul Robinson, BMX Marketing Manager. WeThePeople was founded in 1996.

"We are beyond excited to be able to offer the entire We Make Things brand portfolio to HLC's dealer base. BMX and gravel/adventure riding is on the rise and we are happy to bring some of the best products of these categories to our dealers. WeThePeople, Radio, Bombtrack, Eclat, Salt, Salt Plus, Fuse and Seido all bring much innovation and quality to their respective product categories, aligning perfectly with HLC strategic quality brand offering." said Pat McGinnis, HLC's CEO.

First deliveries for Bombtrack bikes will land in early April 2023, WeThePeople bikes, Radio bikes and all additional brand P&A, late April 2023.

For more information, visit WMT or HLC website.

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