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Quality Bicycle Products Invests in Automation Technology at Four U.S. Distribution Centers

Published May 23, 2023

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In April 2023, Quality Bicycle Products invested in approximately 100 "cobots" (collaborative robots) to help maintain its just-in-time promise of fulfillment to retailers who rely on the distributor to get the products they want, when they need them. These cobots function as self-controlled carts that automatically drive the most efficient route through the warehouse, directing employees to each item within a retailer's order before driving to the packing station. They communicate with staff in multiple languages and are mostly powered by solar panels. In assisting Q's distribution center staff with order-picking efficiency, cobots are helping the company solve challenges associated with the ongoing national labor shortage and reduce the potential for service disruptions due to workforce shortages.

"We're supporting existing staff to ensure Q will continue to deliver the service and accuracy that our 5,000 retailer partners depend on" – Sean Wall, director of distribution at Q

About Quality Bicycle Products

Quality Bicycle Products works to advance the experience of bicycling for the wellbeing of people and the planet. From developing our own compelling bicycle and accessory brands, to distributing the most comprehensive portfolio of top brands in the industry, to sparking advocacy efforts that increase ridership, Q serves as a common thread that weaves together retailers, suppliers, industry partners, and riders. With distribution centers in Minnesota, Pennsylvania, Nevada, Colorado, Vancouver, and Toronto, Q reaches a network of more than 5,000 independent retailers. As a certified B Corporation, we strive to be an extraordinary business partner and employer, and we have made good on that goal for more than 40 years. For more information about Quality Bicycle Products, visit

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