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Trek Bicycle to host Trek CX Cup and World Cup Waterloo 2023

Published July 6, 2023

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[Waterloo, WI] — Trek is bringing back the wildest party in the Midwest with another year of hosting Trek CX Cup and World Cup Waterloo. Spectators and racers can all join in on the fun from October 13 – 15, 2023, at Trek Bicycle Headquarters in Waterloo, Wisconsin, where there will be food, drinks, festivities, and plenty of bike racing.

WHEN: Friday, October 13 – Sunday, October 15, 2023

WHERE: Trek Bicycle Headquarters
801 W Madison Street
Waterloo, WI 53594

Trek Bicycle will host the 2023 Trek CX Cup and World Cup Waterloo at Trek Headquarters in Waterloo, WI. Trek CX Cup is so much more than a cyclocross race – it's a full weekend of fun! The year's best cyclocross event kicks off with amateur races on Friday and Saturday, Legends Races – where costumes are the norm and fun is the only objective, kids' events featuring a mini-CX course, and up-close viewing of the World Cup race on Sunday. World Cup Waterloo is the only pro cyclocross race hosted in the US this year!

Fun is all around the course, including plenty of spots to hang out and enjoy amazing food and drink, artists creating custom works the woods, a Secret Bar with dance party (if you can find it), plus plenty of Project One custom-painted cows.

Cyclocross racing is a great sport for novice riders who are looking for a fall activity. While it offers challenges for all skill levels, it is generally one of the safer forms of bike racing, thanks to slower speeds and softer riding surfaces.

Trek CX Cup is free to attend. Those interested in racing in an event, can register here.

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