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Beeline Connect Celebrates 10-Year Anniversary

Published September 19, 2023

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Surpasses 2,400 Retailer Locations with 50 Brands the Utilizing Platform

Los Gatos, Calif., (September 18, 2023) – Beeline Connect, the leading provider of innovative software solutions for the bicycle industry, today celebrates its 10-year anniversary since the first bicycle service appointment was booked using its in-house built scheduling software.

“Beeline Connect has become a driving force in the cycling industry, from enabling mobile bicycle servicing to creating an integrated assembly solution for direct-to-consumer sales to launching the industry’s first test ride booking platform.", said Nick Crafford, Chief Executive Officer at Beeline Connect. “We are excited about the future and look forward to continuing to deliver innovative solutions to meet the evolving needs of our customers."

"We founded Beeline Connect with a vision to vastly improve the rider experience, and to share the joy of cycling in a more efficient and profitable cycling ecosystem,” said Beeline Connect Co-founder and board member, Pete Buhl. “After 10 years of perseverance, innovation and growth, we take immense pride in the strides we’ve made toward turning our vision into reality, and eagerly anticipate the journey that lies ahead.”

As Beeline Connect celebrates its 10th anniversary, the company is excited about the future. With a strong network of over 2,400 bicycle retailers and 50 brands using the platform, grown over a decade of innovation and excellence, Beeline Connect is poised to continue its journey of transforming the cycling industry.

About Beeline Connect

Beeline Connect benefits bicycle brands, and retailers by aligning their sales strategy and user experience through an omni-channel strategy of web presence with in-market support throughout US and Canada. Beeline Connect’s SaaS platform has facilitated more than 140,000 fulfillments and service appointments for riders buying bicycles, bicycle components or booking online appointments. Beeline Connect’s proprietary platform provides plug-and-play solutions and customized integrations for both bicycle retailers and bicycle brands. To learn more about Beeline Connect, please visit


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