Vista, CA — Haro Bicycles has promoted Doss Barnes to the position of Chief Operations Officer. His promotion comes just one year after joining Haro as their Director of Supply Chain.
His primary responsibilities include oversight of the global supply chain, assembly, product lifecycle management, and demand planning.
"I couldn't be more thrilled than I am with Haro's direction" commented Barnes. Our commitment to the transformation of the brand through innovation both with product development and our supply chain is truly unique. More importantly, our dedication to our people and customers is second to none and that's exciting to be a part of."
Speaking to the newfound trajectory of the brand, Barnes had this to say: "Haro has enjoyed more than four decades of success in competitive cycling and is now taking that passion even further as we build out an even wider product portfolio, in segments and at performance levels people haven't seen from us before. We've built an industry-leading vertical supply chain which will allow us to exceed our customers' expectations while keeping things fresh. We have a motivated team working hard to put forward products we ourselves want to ride. We can proudly say Haro is a company developing bikes by riders for riders."
Haro has already begun releasing models from what the brand internally refers to as its "2.0 launch". Beginning with the 29" big wheel "Jet Life" model that debuted on Friday, September 22nd followed by its all new MTB DJ line that arrived on Monday, September 25th, Haro will see the addition of a new commuter-friendly, lite eBike model called the Skwad LT, as well as three new models in their MTB and BMX categories launching in October, with additional models set to arrive throughout the winter months and into 2024.
Grasie Ooi replaces Barnes as Haro's Director of Supply chain. The announcement can be seen here: https://www.bicycleretailer.com/announcements/2023/08/28/haro-bikes-welc...
About Haro Bicycles
Known for pioneering the birth of the freestyle movement in the early 80s, Haro Bikes quickly developed into a global BMX presence with storied roots in its mountain bike DNA. Today Haro embarks on a new journey forward, one focused on cutting edge development and industry leading design, designed by riders for riders who want something innovative, progressive and a step above. For more information what the brand's cookin', keep an eye on www.harobikes.com.
