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Kids Ride Shotgun Adds BTI to USA Distribution Footprint

Published April 2, 2024

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Tauranga, New Zealand – Kids Ride Shotgun are pleased to announce a new partnership with BTI to expand their existing U.S. distribution network.

Best known for their front mounted child seats, Kids Ride Shotgun creates a range of products for MTB families with kids 0 - 5 years, aimed at helping them hit the trails together, inspiring their young ones to a life on 2 wheels.

Since first launching North American distribution with HLC in January 2020, Kids Ride Shotgun continues to see strong growth despite industry turmoil, bucking the trend with over 30% YoY growth in 2023.

"We're extremely grateful for the growth to date thanks to HLC, and we're now excited to build on that with the addition of BTI" said Dan Necklen, co-founder at Kids Ride Shotgun. "We understand that retail is a key touchpoint for mountain bike families and we're excited to add BTI's dealer network to help get even more families out riding together"

BTI Purchaser Dave Bailey said "BTI is excited for the opportunity to partner with Kids Ride Shotgun. As cycling enthusiasts we understand the importance of getting the little ones out on the trail and enjoying the ride. This is a great chance to help bring Kids Ride Shotgun and the joy of cycling to the next generation."

Retailers interested in stocking the brand can contact either BTI or HLC, or visit www.kidsrideshotgun.com for more information.