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Selle Royal Group Strengthens its OEM Business in North America with New US based Sales Managers

Published June 17, 2024

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Pozzoleone (VI, Italy) – In pursuit of a new OEM strategy, Selle Royal Group has decided to invest significantly in the North American market. To ensure successful expansion and better meet the needs of this key region, the company has appointed two dedicated OE sales managers already part of the Selle Royal Group team as Territory Managers for H2: Chris Ballard and Patrick Gore. These experienced professionals will focus on strengthening relationships with existing partners, identifying new business opportunities, and overall growth in the US and Canada.

Chris Ballard will manage the West regions, bringing extensive experience and a fresh perspective to the sales strategy. His proven track record in the industry and innovative approach will be key assets in driving growth and strengthening customer relationships in this vital market.

Patrick Gore will lead efforts in the East and Mid-West regions, including Utah and Colorado, leveraging his expertise to enhance customer engagement and expand market reach. Pat’s deep understanding of the OEM landscape and commitment to excellence will play a crucial role in achieving business objectives.

Spearheaded by Fabio Rigato, OEM Business Manager, these strategic appointments mark a significant step in reinforcing Selle Royal Group's OEM presence, expanding market reach, and enhancing customer service. Both Chris and Patrick will maintain their responsibilities as territory managers for H2, working closely with Bernardo Fiorini, Sales Director of H2 and Selle

Royal Group in North America, and Pietro Tomasella, OEM Director.
Bernardo expressed confidence in the new appointments: “The leadership and expertise that Chris and Pat bring will be instrumental in achieving our strategic goals and driving the company forward. Their contributions are expected to greatly benefit customers and partners across the country. As territory managers, they will work closely with dealers, product managers, and bike brands, with the main goal of strengthening the presence of all Selle Royal Group brands in the market.

The next appointments for the Selle Royal Group OE team will be Eurobike in Frankfurt at the beginning of July, and Crankworx in Whistler at the end of July. ”

About Selle Royal Group and H2

The Selle Royal Group (SRG) is a global company leading the development, production and marketing of saddles, components and accessories to diverse personalities across Cycling.
Along with the original flagship brand for saddles, Selle Royal, the Group is well-known among cyclists through the brands fizik, Brooks England, Crankbrothers and PEdALED – innovative, premium brands that inspire the world of cycling.
H2, now fully owned by Selle Royal Group, is a prominent distributor in the cycling industry in the USA and Canada, delivering high-quality products to IBD and other accounts. With an unwavering commitment to excellence and innovation, H2 has established itself as a trusted partner in the cycling community.

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