Irvine, CA – 5/2/2025 – The National Bicycle Dealers Association (NBDA) is urging all bicycle retailers across North America to make their voices heard by participating in the 2025 E-Bike System Supplier Study.
Now is the time to speak up. As the E-bike category continues to surge in popularity, your frontline experiences are critical to evaluating supplier performance and advancing the future of our industry. The NBDA's second annual survey is your opportunity to directly influence how E-bike system suppliers are assessed for reliability, product quality, service, and support.
The survey is quick and impactful — just 12 questions, under five minutes. Share your insights on key areas such as overall impressions, repair turnaround, training, and maintenance. Your feedback will directly inform supplier accountability and guide improvements across the industry.
"Retailers are the heartbeat of the E-bike market," said Heather Mason, Executive Director of the NBDA. "Your input allows us to spotlight top-performing suppliers, identify gaps, and advocate for the changes needed to strengthen the marketplace."
This is more than a survey — it's your chance to help shape the future of E-bike retail. Thank you for lending your voice to this critical effort. Together, we can build a stronger, smarter, and more successful E-bike industry.
Retailers interested in participating in the survey can visit the following link: Survey Link. The survey will remain open until June 9, 2025.
For those interested in reviewing the results from the 2024 survey, a full report is available for purchase here: Purchase Link
About the NBDA
The National Bicycle Dealers Association exists to support the specialty bicycle retailer. Through a combination of education, research, communication, and advocacy, the NBDA works to enhance retailers’ profitability and promote a passion for cycling. The NBDA is a non-profit organization supported by its membership of retailers and industry partners, and is led by President Heather Mason, who has been at the helm since 2021. Guided by a rotating Board of Directors, the association represents over 1,000 members across North America.
The NBDA provides essential resources, such as webinars, research reports, and advocacy programs, to help retailers stay competitive and informed. Members also benefit from initiatives like the Supplier Reduction Program and educational content that addresses industry challenges like profitability and inventory management.
For more information about the National Bicycle Dealers Association and its initiatives, visit NBDA's website.
