Irvine, CA- June 2, 2025—Since 1946, the National Bicycle Dealers Association (NBDA) has been a trusted advocate for North America's Specialty Bicycle Retailers. Today, with the industry facing rapid transformation, the NBDA is calling on suppliers, brands, and service providers to consolidate their support under one clear mission: stand with the NBDA and power the future of the Specialty Bicycle Retailer.
With over 1,000 retailers across North America as active NBDA members, the Association is the largest network of independent bicycle retailers committed to excellence. Brands that align with and support the NBDA are recognized throughout the channel as trusted, credible, and invested in the success of the specialty retailer.
"We invite every brand that values the strength of local retail to join us," said Heather Mason, NBDA Executive Director. "Together, we are building an industry that thrives on shared knowledge, mutual support, and sustained profitability—for all."
The financial support from dues-paying Association Members is critical to the NBDA's ability to expand its reach and impact. These funds will directly contribute to increased staffing capacity, enabling the organization to respond more swiftly and effectively to the needs of the industry. With this enhanced support, the NBDA will be positioned to develop and launch new, high-impact programs focused on essential industry data, actionable retail insights, and collaborative best practices between suppliers and retailers. This investment in the NBDA is an investment in a more connected, informed, and resilient specialty bicycle channel.
Membership Options That Make a Difference
● $699 annually- Association Membership C (Brands & Providers grossing less than $500k annually)
● $999 annually for Association Membership A (Brands & Providers grossing more than $500k annually)
Both options grant full access to NBDA data, programs, networking, and national exposure among specialty retailers.
Why Join the NBDA as an Association Member?
● Actionable Industry Data – Proprietary studies, including the Consumer Buying Channel Study, plus forthcoming insights on service trends and labor benchmarking.
● Stronger Ridership & Retailer Loyalty – Through initiatives like Buy Where You Ride, the NBDA actively drives consumers back to their local shops.
● Real-Time Connection – National events, including the NBDA Retailer Summit, Retailer University, and Supplier Sync sessions, connect brands and retailers directly.
● Elevated Equity & Access – With initiatives like Women in the Bicycle Industry, the NBDA builds a more inclusive and representative cycling ecosystem.
● Ongoing Advocacy & Collaboration – Be part of the conversation on e-bike safety, growing ridership, supplier and retailer best practices, and shared growth strategies.
"NBDA's unwavering commitment to independent retailers, its inclusive community, and its daily efforts to provide education, advocacy, connection, and trusted resources reflect a mission that truly aligns with the needs of the industry today. We encourage brands and industry peers to—donate, join, and engage with the NBDA—an organization that is not only listening but actively working to elevate and protect the very foundation of the cycling industry."- Human Powered Solutions.
The NBDA works daily to drive measurable progress: more riders, stronger data, increased retailer success, and a unified industry voice. But this work isn't possible without you.
"My first NBDA experience and I loved the openness and community feel – where everyone was super supportive of each other and the success of each other's business," shared one first-time Summit event participant. This is the spirit that drives the NBDA—and the opportunity for your brand to truly connect.
Join the Growing List of Brand, Supplier, and Provider NBDA Association Members
Proudly stand alongside visionary partners, including:
Abus Mobile Security, Jamis Bicycles, Specialized Bicycles, Bosch eBike Systems, SRAM, Shimano, Rad Power Bikes, Woom Bikes USA, Canyon, Pivot Cycles, Norco Bicycles, Kuat Innovations, Cannondale (Cycling Sports Group), BikeExchange | Kitzuma, Workstand, Saris, Gear Hugger, Beeline Connect, and more than 120 others.
"If you are a retailer or brand in cycling in North America, and you are not a member, join immediately. The NBDA is non-negotiable in my opinion."- George Lee, Rad Power Bikes.
Now more than ever, it's critical to support organizations rooted in the success of independent retailers. The NBDA is that organization—ready to listen, act, and lead.
"If you're not already a member of the National Bicycle Dealers Association, I highly recommend joining. The work they're doing to support independent shops is more important than ever."- Alessandro Pregel, Upway.
Learn more and become a member today: www.nbda.com
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About NBDA: The National Bicycle Dealers Association (NBDA) is a non-profit organization representing the interests of independent bicycle dealers in the United States. Committed to advancing the bicycle industry and promoting cycling as a healthy and sustainable mode of transportation, the NBDA collaborates with industry stakeholders to address critical issues and foster growth within the cycling community.
For more information about the benefits of NBDA membership and to join, please visit the NBDA Website.
