[Asheville, NC] — [June 19th, 2025] — BikeExchange USA (BEX), the leading marketplace for cycling products, announces the full-scale release of its entirely custom-built eCommerce platform, Designed from the ground up by cycling industry experts, the new system delivers a powerful, flexible, and intuitive digital infrastructure specifically tailored to meet the needs of modern bike retailers and brands. With integrations, real-time inventory, and a fully web-based interface, the platform offers unmatched convenience and accuracy for both businesses and consumers.
"We've been working with BikeExchange for years now, and they've been a game-changer for our business. Their platform does more than just list our bikes—it actively markets them, brings in qualified leads, and makes the sales process seamless. But what really makes the difference is the team behind the scenes. They're motivated, responsive, and truly invested in our success. Together, we've built something that goes beyond transactions. We've gained some lifelong customers, some repeat customers, and our favorite referrals. That's how we know it's working." said Clark Butcher, Owner of Victory Bicycle Studio.
BikeExchange's platform is more than just a website—it's a complete digital retail solution. Retailers can launch a fully integrated marketplace storefront and drive traffic with professional online marketing and SEO support. The platform also syncs directly with major ecommerce and point-of-sale systems including Lightspeed, Ascend, Shopify, and Workstand, ensuring real-time inventory updates, pricing accuracy, and product availability. With services like digital consulting, seamless payment gateway integrations, bike shipping logistics, and unlimited support from a team of industry veterans, BEX simplifies every aspect of selling online.
More than 1,600 retailers and brands around the world trust BikeExchange to help them get online, digitize inventory, and reach high-intent consumers. The platform's multi-channel checkout allows customers to buy how and when they want—whether that's ordering online for delivery or using Click & Collect for local pickup. This blend of eCommerce convenience and in-store connection drives foot traffic, builds customer loyalty, and increases average order value.
"The crew at BikeExchange have proven themselves over the last 18 months of my experience with them - to be a highly active sales force, working on behalf of the shop on a daily basis. They handle every interaction with enthusiasm to make sure the consumer knows they're buying from a professional, and with the voice of a real IBD - it's uniquely special." said Travis Werts of Redmond Sport Group.
BikeExchange also offers powerful options for consumer convenience, including Click & Collect functionality. These tools enable shops to offer flexible, fast shopping experiences while strengthening customer relationships and increasing in-store opportunities.
To simplify logistics, BEX handles bike shipping through its sister company, Kitzuma, with industry-best rates, end-to-end tracking, and exceptional customer service, removing the traditional friction associated with delivering large-format products. From checkout to doorstep, the customer experience is seamless and premium.
Brands, too, benefit from greater control and consistency across their retail footprint. The platform ensures accurate MSRP is displayed on dealer sites, reducing the risk of MAP violations and providing more stable pricing in search results. It also allows for the efficient distribution of launch content, creative assets, and product updates across hundreds of dealer websites. This leads to amplified promotions, higher consumer engagement, and stronger alignment between brands and their retail partners.
"With full ownership of our tech stack, we now have the flexibility to continuously improve, launch new features, and evolve the platform in direct response to the needs of the cycling community. Our team has built a system that bridges the gap between brands and retailers—delivering a consistent, compelling consumer experience," said Garret Becker, Head of Partnerships & Sales at BikeExchange | Kitzuma. " We're excited about what this unlocks: the ability to innovate faster and build tools that truly serve our partners, customers, and the industry as a whole."
About BikeExchange
BikeExchange is the global cycling marketplace and technology partner to over 1,600 retailers and brands. With a proprietary platform purpose-built for the cycling industry, BEX offers complete digital infrastructure—eCommerce, inventory management, logistics, and marketing—all in one place. The result is a seamless connection between consumers, retailers, and manufacturers around the world.
