PARK CITY, Utah — Backcountry, the leading premium specialty retailer of outdoor gear and apparel, is welcoming local Utah retailer Level Nine Sports to its family of brands. This strategic partnership will benefit Level Nine Sports' e-commerce capabilities and physical retail experience while providing a wider range of cost-conscious outdoor goods to Backcountry customers.
In this new partnership with Backcountry, Level Nine Sports will continue its mission of providing quality goods and premium customer service at the lowest prices possible. Level Nine Sports and its team of avid skiers, snowboarders, and bikers will be a powerful addition to Backcountry's Gearhead team and receive increased access to vendor training to better serve customers online and in-store. The two Level Nine Sports Utah retail locations, located in Millcreek and Ogden, will remain open and will continue serving the local outdoor community with additional retail support from Backcountry.
Additionally, the Level Nine Sports e-commerce platform has been refreshed with a new look and expanded product offerings, providing an enhanced shopping experience for customers.
"Backcountry is proud to partner with another local Utah business that shares our passions for serving the outdoor community," said Kevin Lenau, Backcountry's chief financial officer. "By expanding Level Nine Sports' reach and capabilities, we are committed to supporting the needs of value-minded shoppers and helping more people access the outdoors they love."
For the past 20 years, Level Nine Sports has played a vital role in Utah's economy, serving outdoor enthusiasts across the state and around the world. The company remains deeply committed to making skiing, snowboarding, and mountain biking accessible to everyone by offering the lowest prices on gear from top brands.
"Level Nine Sports is in excellent hands with this new Backcountry partnership," shared Mitch Lamb, outgoing CEO of Level Nine Sports. "We're thrilled to see Level Nine Sports enter this new chapter. The increased support it will receive from Backcountry will help the Level Nine Sports brand continue to grow and better serve the outdoor community. This partnership will elevate the Level Nine Sports experience for customers and employees alike."
Customers can enjoy several sales offers in the coming months, as Level Nine Sports continues to offer gear at the best price possible. Offers include a Bundle & Save 20% on Skis & Bindings and Helmet & Goggles, respectively.
About Backcountry
Established in 1996, Backcountry has become a trusted cornerstone in outdoor retail, offering a curated selection of premium products from nearly 800 brands both online and across nine U.S. locations. Renowned for its commitment to quality and durability, Backcountry's in-house apparel line is developed in collaboration with athletes and supported by its team of Gearhead experts. With decades of experience, a broad assortment of quality products, and an unwavering focus on exceptional customer service, Backcountry is the one-stop-shop for outdoor enthusiasts of all levels and budgets.
About Level Nine Sports
Level Nine Sports is dedicated to making skiing, snowboarding, and mountain biking accessible to everyone by offering the lowest prices on the quality gear online and in-store. Known for unbeatable deals on top brands, Level Nine Sports (or L9) delivers expert service through a passionate team of skiers, snowboarders, and bikers.
