Hendersonville, NC – September 24, 2025 – Öhlins USA today announced it will transition to a distributor-only sales model for its mountain bike division, partnering with two of the industry’s leading distributors: Bicycle Technologies Inc. (BTI) and Quality Bicycle Products (QBP).
This strategic move allows Öhlins to concentrate on its core strengths in product development, while BTI and QBP manage distribution logistics. Dealers will benefit from shorter lead times, reduced shipping costs, higher fill rates, and the convenience of consolidated ordering.
“By working with BTI and QBP, we’re ensuring that Öhlins products are easier than ever for dealers to access,” said Jake Thompson, MTB Manager at Öhlins USA. “Our team remains dedicated to innovation and rider support, while our distribution partners deliver industry-leading service and efficiency.”
Beginning September 24, 2025, all dealer orders will transition to BTI or QBP. Dealers without an existing account are encouraged to set one up immediately.
In addition to streamlining dealer operations, this transition also benefits end customers. With Öhlins products now stocked by BTI and QBP, riders can simply place orders through their local bike shop almost anywhere in the United States. This ensures easier access to Öhlins suspension products, service parts, and tools—without added complexity or long wait times.
Key elements of the transition:
- End customers can order Öhlins products through most local bike shops nationwide.
- BTI and QBP will carry an extensive range of the Öhlins MTB catalog, including spare parts and tools.
- Warranty processing will be managed through the Öhlins service center network.
- Expanded service network will include BTI’s factory fork and shock repairs and QBP’s in-house suspension service.
Öhlins USA emphasizes that the company itself is not undergoing structural changes. The same staff, warehouse, and workshop will continue to operate as before, with inventory now streamlined through distribution partners.
“With new ownership, new products, and new distribution channels, the future for Öhlins mountain bike is stronger than ever,” Thompson added.
About Öhlins USA
Öhlins USA is the U.S. subsidiary of the Öhlins Group, a global leader in suspension technology and a cornerstone of the motorsport, motorcycle, and automotive industries for more than 45 years. From the MotoGP circuit to grassroots racing, Öhlins products are trusted in over 50 countries worldwide. We supply the aftermarket, OEM partners, and professional teams with high-end suspension solutions—always striving to deliver unmatched performance, service, and support, and to exceed the expectations of riders and drivers everywhere.
