The Hague, 2 October 2025 – BBB Cycling announces the appointment of HLC (Hawley-Lambert Company) as its exclusive Canadian distributor. Beginning Spring 2026, Canadian dealers will gain access to the first BBB Cycling product categories, including bags, bells, bottle cages, water bottles, fenders, pumps, handlebar tape, inner tubes, kickstands, tools, and valves.
BBB Cycling works with one exclusive distributor in each market to deliver consistent strategy, local expertise, and direct communication with dealers. In Canada, that partner is HLC.
Why HLC
HLC is one of the most established distributors in the cycling industry, offering over 17,000 SKUs from more than 110 leading brands and serving a network of over 5,500 independent bike shops across North America. Its fast and reliable logistics, with one- and two-day shipping across the continent, ensure that dealers receive products quickly and consistently. Backed by dedicated sales teams, targeted promotional programs, and margin-support initiatives, HLC helps dealers strengthen their competitiveness and profitability. With a portfolio of more than 200 premium international cycling brands alongside BBB Cycling, HLC provides retailers with a comprehensive, full-service distribution partner.
What Dealers Can Expect
The partnership between BBB Cycling and HLC will begin taking shape in September 2025 with the launch of the Pro Planner Program, offering dealers structured onboarding, inventory planning, marketing support, and sales tools to prepare for the brand's rollout. By Spring 2026, the first BBB Cycling product categories will be available through HLC, supported by reliable stock levels and fast nationwide delivery. Coordinated marketing initiatives will further strengthen the brand's presence in Canada, ensuring a smooth introduction and strong market activation.
The partnership between BBB Cycling and HLC will create a stable foundation for growth. Dealers will benefit from clear processes, dependable supply, and HLC's proven distribution strength.
