Michelin North America, Inc. is expanding offers for bicyclists through a new distribution partnership with J&B Importers, Inc., making Michelin bicycle tires more widely available to U.S. retailers effective Oct. 1, 2025.
“Partnering with J&B Importers, Inc. allows us to better serve independent bike dealers with faster access to Michelin’s trusted tire technologies,” said Justin Brock, vice president of sales, recreational products for Michelin North America, Inc. “This is a key step in expanding our footprint and supporting the cycling community with products that deliver performance and durability.”
This initial launch will feature Michelin’s most popular bicycle products, with plans to expand the range significantly starting Jan. 1, 2026. Michelin is committed to ensuring seamless integration with J&B Importers, Inc.’s dealer network and providing retailers with access to Michelin's line of premium bicycle products.
“We’re proud to welcome Michelin to our distribution portfolio. Michelin is a globally respected brand known for innovation and performance,” said Phil Sweet, general manager at J&B Importers, Inc. “This partnership allows us to offer our dealers access to premium bicycle tires backed by a legacy of excellence, and we’re excited to grow the assortment in the months ahead.”
Retailers will be able to order Michelin products directly through J&B Importers, Inc., with additional SKUs—including road, mountain, gravel and city tires—slated for release in early 2026.
For more information or to open a dealer account, visit J&B Importers, Inc. or contact your J&B Importers, Inc. sales representative.
