Las Vegas, NV- March 16–17, 2026 | The Plaza Hotel
January 14, 2026- The National Bicycle Dealers Association (NBDA) has officially launched the agenda for the 2nd Annual NBDA Retailer Summit West, returning to Las Vegas on March 16–17, 2026 at the iconic Plaza Hotel & Casino. With a 200-person capacity and already more than 50% sold out, the Summit is on pace to sell out months ahead of the event.
Branded under the theme “Industry Unite”, the 2026 Retailer Summit West brings together hundreds of Specialty Bicycle Retailers, suppliers, and industry leaders for two high-impact days of education, collaboration, and connection.
This is not another trade show. It is a working summit built for retailers who want to strengthen their businesses, sharpen their strategies, and shape the future of Specialty Bicycle Retail.
The newly released agenda includes a lineup of respected industry leaders, retail operators, and strategists delivering practical, forward-looking insights:
Featured Main Stage Speakers Include:
Donny Perry- Author, Speaker, and Retail Leader
Keynote: Retail Whiplash — What the Last Five Years Taught Us About the Next Five
A candid breakdown of the industry’s famine-feast-hangover cycle and how smart retailers are positioning for 2026–2030.
Rick Vosper- BRAIN Columnist
Keynote: The Power Struggle- A Brief History of Supplier/Retailer Relationships
A fascinating look at how dealer agreements shaped the industry and what today’s retailers must learn from decades of vendor-retailer dynamics.
Robert Margevicius- Senior Advisor, Specialized Bicycles
Keynote: Building Trust in Your Relationships
A timely, universal framework for brands, distributors, and retailers on how trust has become the most valuable currency in today’s volatile global supply chain.
State of the Industry Panel
A live, unscripted conversation on retailer health, inventory levels, supply conditions, challenges ahead, and opportunities for 2026- followed by open audience Q&A.
Panelists include:
- Bill Schouman, VP Sales, QBP
- Chad Smith, VP US, HLC
- Rob Kaplan, Head of Sales & Marketing, BULLS Bikes USA
One of the most anticipated elements of the 2026 Summit is the return of NBDA Retailer University- a four-part continuing education program that will be delivered live and in person during the Summit’s Afternoon Flow Sessions.
These focused, hands-on courses are designed to give retailers practical tools they can immediately apply to their business.
The Four Retailer University Sessions:
- Financial Foundations for Bike Shops
Budgeting, P&L, cash flow, chart of accounts, and KPIs - Inventory Focus for Bike Shops
Best practices for buying, turning inventory, and improving cash efficiency - Marketing, Goals & Accountability
Building a real annual marketing plan, goal setting, and execution discipline - Service Center Profitability
Maximizing labor efficiency, workflow, and service margins
All four sessions are instructed by Heather Mason, Executive Director of the NBDA, and are delivered as interactive, working classes with real-world examples and take-home tools.
The NBDA Retailer Summit West delivers a highly curated experience built around what matters most to specialty retailers today:
2026 Focus Areas:
- Expanding ridership in your community
- Exceeding customer expectations
- Unlocking service center profitability
- Building cultures of excellence
- Navigating the e-mobility revolution
- Used bike and re-commerce programs
- Inventory optimization and margin strategy
- Main Stage Power Sessions with the industry’s most respected leaders
- Interactive Flow Sessions with hands-on workshops and real-world problem solving
- Retailer University continuing education
- Peer-to-peer collaboration and open dialogue
- Exclusive networking events, happy hours, and VIP receptions
- Direct access to speakers, suppliers, and decision-makers
The Summit Experience Includes:
This is where retailers don’t just listen, they participate, collaborate, and build lasting partnerships.
“The NBDA Retailer Summit West exists for one reason- to unite the industry around what actually drives retailer success,” said Heather Mason, Executive Director of the NBDA. “This event is about real conversations, real solutions, and real accountability. The energy, momentum, and collaboration happening here is exactly what our channel needs right now.”
The NBDA Retailer Summit West offers exclusive partnership opportunities for brands and service providers who believe in the Specialty Bicycle Retail channel and want direct access to North America’s most engaged specialty retailers. Contact heather@nbda.com
The future of Specialty Bicycle Retail will be shaped by the people in this room.
About the National Bicycle Dealers Association (NBDA):
The NBDA is a non-profit organization dedicated to supporting and promoting independent bicycle dealers. Through various initiatives, education programs, and networking opportunities, the NBDA strives to elevate the bicycle retail industry and empower dealers for long-term success. For more information about the NBDA and its initiatives, please visit www.nbda.com.
