A modern commerce platform built specifically for how bike shops sell, service, rent, and operate
Enumclaw, WA — Masterlinq, the leading commerce and operations platform built for the cycling industry, today announced the launch of Masterlinq Storefront, a next-generation web platform designed to unify e-commerce, service booking, rentals, and event management into one seamless online experience.
Built specifically for the operational realities of bike retailers, Storefront enables shops to sell products, book services, manage rentals, promote events, and offer buy-online-pickup-in-store — all from a single platform.
A Platform Built for How Bike Shops Actually Work
Unlike traditional e-commerce systems that treat bike retail like standard online sales, Storefront is engineered around the complexity of modern bike shops — where inventory lives across multiple suppliers, services require scheduling, and fulfillment varies by product type.
Retailers can sell in-store inventory alongside more than 100,000 supplier products with real-time availability, while customers can book tune-ups, fittings, and repairs directly online — selecting dates, services, and locations without phone calls or back-and-forth coordination.
“Bike shops don’t just sell products. They run service departments, manage rentals, host events, and operate across multiple inventory sources,” said Kevin Flynn, Co-Founder of Masterlinq. “Storefront brings all of that into one unified digital experience that reflects how shops actually operate day to day.”
One Storefront. Every Revenue Stream.
Masterlinq Storefront supports the full spectrum of bike shop revenue channels:
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Product Sales: Sell in-store inventory and supplier catalogs in one unified system
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Service Booking: Let customers schedule repairs, tune-ups, and fittings online
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Bike Rentals: Manage availability, waivers, deposits, and booking calendars
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Events & Demo Days: Register riders, manage capacity, and reserve demo bikes
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Buy Online, Pick Up In Store: Streamline order prep and fulfillment
By consolidating these experiences, retailers eliminate disconnected systems and create a more seamless customer journey.
“Most shops are stitching together five or six different tools just to run their website,” said Don Mahr, Co-Founder of Masterlinq. “Storefront replaces that patchwork with one platform, one catalog, one booking system, one customer experience.”
Real-Time Inventory & Fulfillment Transparency
Storefront’s availability engine reflects real operational data, not assumptions.
Inventory syncs across suppliers, retail locations, and fulfillment centers, allowing customers to see:
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Accurate delivery timelines
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Store-level pickup availability
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Low-stock alerts
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Multi-source order fulfillment
Orders automatically route to suppliers such as QBP, HLC, BTI, and JBI based on configured rules, ensuring efficient fulfillment without manual coordination.
This transparency reduces overselling, eliminates post-purchase confusion, and builds customer trust.
Built-In Rentals, Services & Events
Where most platforms rely on bolt-on plugins, Storefront includes rentals, service scheduling, and event management as native features.
Customers can:
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Reserve rental bikes by size and location
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Select service types and appointment times
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Sign waivers and pay deposits online
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Register for group rides, clinics, and demo days
Capacity limits, waitlists, and recurring event scheduling are built in — helping shops operate more efficiently while unlocking new revenue streams.
Designed Around the Retailer’s Brand
Storefront includes a full visual theme system that allows retailers to customize their site’s layout, colors, typography, navigation, and merchandising structure without developer support.
Retailers can:
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Build custom homepages with drag-and-drop sections
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Feature key brands and collections
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Configure mega-menus and promotional messaging
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Adjust layouts and spacing globally
The result is a site that reflects each shop’s identity while maintaining performance and usability best practices.
Operational Efficiency Meets Growth
Storefront was built not just to modernize bike shop websites, but to streamline operations behind the scenes.
Key operational benefits include:
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Automated supplier catalog syncing
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Real-time inventory updates
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Shipping and pickup rule management
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Service and rental scheduling dashboards
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Bulk merchandising and pricing controls
“Storefront gives shops hours back every week,” Flynn added. “When bookings, inventory, and fulfillment are automated, staff can focus on customers instead of spreadsheets and manual updates.”
Availability
Masterlinq Storefront is now available to bike retailers across the United States.
For more information, visit: https://www.masterlinq.io/
About Masterlinq
Masterlinq is a commerce and operations platform built specifically for the cycling industry. The company provides retailers with integrated tools to manage e-commerce, supplier catalogs, marketing, fulfillment, and in-store operations from a single system. By connecting brands, distributors, and retailers through shared infrastructure, Masterlinq helps bike shops modernize their digital presence, streamline operations, and unlock new revenue opportunities.
