BRAIN Staff
All articles by BRAIN Staff
June 29, 2016
IRVINE, Calif. (BRAIN) — Shimano on Wedneday released details of its latest updates to its top of the line road group, Dura-Ace. The group now has a power meter option and its own hydraulic disc brake option. It remains an 11-speed group that is available with Di2 electronic or standard cable shifting options.
Posted in New Products
June 29, 2016
Campagnolo USA partners with Masi on events.
CARLSBAD, Calif. (BRAIN) — To celebrate its 90th anniversary, Masi is hosting a series of events here over the weekend of July 30-31. The events are co-sponsored by Campagnolo USA.
Posted in Industry News
June 28, 2016
CANTON, Mass. (BRAIN) — Kryptonite has launched a global Anti-Theft Protection Offer (ATPO) that covers select U-locks and chains from the company's line for as long as five years. The program is now available in 30 countries, including 24 in Europe as well as the United States and Canada.
Posted in Product/Tech
June 28, 2016
BOULDER, Colo. (BRAIN) — The Bicycle Product Suppliers Association plans to launch a program to help new bike buyers "have more fun and ride safer on their new bikes."
Posted in Industry News
June 27, 2016
NEVERS, France (BRAIN) — Look Cycle is celebrating the 30th anniversary of Greg LeMond's first Tour de France victory with a special edition 795 Aerolight bike and Keo Blade 2 pedal.
Posted in New Products
June 27, 2016
KINGSTON, Mass. (BRAIN) — Bern Unlimited has hired industry veterans Mark Hubbell and Alan Rowland to handle sales in Northern California and Northern Nevada for its summer division.
Posted in Industry News
June 24, 2016
VANCOUVER, British Columbia (BRAIN) — Organizers of the BC Bike race have announced a major sponsorship agreement with Pearl Izumi and also said Pearl-sponsored athlete Brian Lopes will race the event this year, for the second time.
Posted in Industry News
June 24, 2016
SANTA CRUZ, Calif. (BRAIN) — Project Bike Tech, a bike tech skills program for high school aged youth, is expanding nationally and now has the endorsement of the Bicycle Product Suppliers Association.
Posted in Industry News
June 24, 2016
FOUNTAIN VALLEY, Calif. (BRAIN) — E-bike maker Pedego is opening its fifth Colorado store on June 28, in Denver.
Posted in Retail News
June 24, 2016
CHICAGO (BRAIN) — Materials Sciences Corporation, a Pennsylvania-based company that helped develop Bianchi's Countervail vibration absorbing technology, is now working with Wilson Sporting Goods to apply its technology to sporting goods. The partnership agreement is exclusive in the sporting goods market.
Posted in Product/Tech
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