BRAIN Staff

All articles by BRAIN Staff

MET Parabellum helmet offers lightness, plus extra features

November 14, 2014

FOXBORO, Mass. (BRAIN) — The MET Parabellum helmet features the brand's exclusive HES shell construction. The company said the model offers World Cup-level performance, with lightness (284 grams in size Medium), vending and some extra bells and whistles not normally found in this class.

Posted in New Products

Retül works with snow sports brand to offer custom cycling insoles

November 14, 2014

BOULDER, Colo. (BRAIN) — Retül is working with Masterfit Enterprises, a designer and manufacturer of insoles for the snow sports industry, to offer cycling specific custom insoles.

Posted in Industry News

Cannondale-Garmin team announces 2015 roster

November 14, 2014

WILTON, Ct. (BRAIN) — The final 2015 Cannondale-Garmin ProTour team roster includes members of the former Cannondale Pro Cycling team and the Garmin-Sharp team.

Posted in International

Pedego introduces Boomerang electric bike with extra-low step-through frame

November 13, 2014

IRVINE, Calif. (BRAIN) — Pedego Electric Bikes is launching a new bike, called the Boomerang, with an extra-low step-through frame. The company did not say if the model name was inspired by the frame's appearance or by its intended customers: Baby Boomers (or both).

Posted in Product/Tech

Interbike honored by trade show magazine

November 13, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — The Interbike trade show ranked 54th on the list of Top 100 Trade Shows of 2013 published by Trade Show Executive magazine. The magazine began the ranking in 2007 and Interbike has been listed since then. The 'Gold 100' status is based on a show's net square feet.

Posted in Industry News

Strava and GU promotion raises nearly $60k for Challenge Athletes Foundation

November 13, 2014
A heat map of the activites from the challenge.

SAN FRANCISCO (BRAIN) — Nutrition brand GU Energy Labs and online network Strava have raised $58,683 for the Challenge Athletes Foundation through a GU-sponsored promotion on Strava.com.

Posted in Industry News

Vredestein adds new distributors in the U.S.

November 13, 2014
J&B, QBP and Action join previous distributors BTI and Magura Direct.

OLNEY, Ill. (BRAIN) — Vredestein tires are now being distributed by QBP, J&B and Action Bicycle, as well as its previous distributors, BTI and Magura Direct. Magura is the tire brand's North American representative.

Posted in Industry News

45NRTH introduces two new winter cycling gloves

November 13, 2014
The Sturmfist 4 has four fingers for warmth.

BLOOMINGTON, Minn. (BRAIN) — 45NRTH is launching a two-model line of gloves designed for cold-weather riding — with one model intended for riding in 15-to-35 degree conditions and the other for riding when it's between zero and 15 degrees out.

Posted in New Products

'The History and Future of Triathlon' webinar to air this week

November 12, 2014

LOUISVILLE, Ky. (BRAIN) — In conjunction with the launch of its new streaming platform, Endurance Films Training Institute, video production company Endurance Films will host a triathlon discussion panel online this week.

Posted in Industry News

Gaia Sport to distribute Bonk Breaker in Scandinavia

November 12, 2014

SANTA MONICA, Calif. (BRAIN) — Bonk Breaker products are going to be distributed in Norway, Denmark and Sweden by Gaia Sport, a distributor co-owned by Danish triathlete Rasmus Henning.

Posted in International

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