BRAIN Staff

All articles by BRAIN Staff

December 26, 2012

SCOTTS VALLEY, CA (BRAIN) — Giro Sports Design is buying about 1,500 helmets that were diverted into Costco stores in the West recently.

Posted in Industry News
December 26, 2012

NEW YORK, NY (BRAIN) — Registration for the 2013 TD Five Boro Bike Tour opens Jan. 22 at noon.

The May 5 tour, said to be America's largest cycling event, is a 40-mile trip through all of New York's boroughs on streets closed to traffic. Organizers expect 32,000 participants.

Posted in Industry News
December 26, 2012

RIVERSIDE, CA (BRAIN) — After more than four decades in business, California Cyclery & Supply Riverside Schwinn in Southern California’s Inland Empire is closing as the shop’s rented building changes ownership to become a McDonald’s.

Posted in Retail News
December 24, 2012

CHICAGO, IL (BRAIN) — In 2013 SRAM will sponsor and supply one of the world's top women's road racing teams, Specialized-lululemon.

Posted in Industry News
December 24, 2012
Happy kids with new bikes. Photo courtesy Jenson USA

RIVERSIDE, CA (BRAIN) — Retailer Jenson USA has teamed up with Diamondback to donate 20 BMX bicycles to school children this holiday season. The giveaway, coordinated by the East Hills Business Council of Riverside, marks the third straight year of participation for Jenson USA.

Posted in Retail News
December 21, 2012

PHILADELPHIA, PA (BRAIN) — Advanced Sports International, parent company of Fuji, SE, Kestrel, Breezer and Oval Concepts, has hired five new sales representatives in territories across the U.S.

Posted in Industry News
December 21, 2012

SAN MATEO, CA (BRAIN) — Foxconn, the company best known for manufacturing iPhones in enormous factories in China, has invested $200 million in action camera company GoPro.

Posted in International
December 21, 2012

CHEYENNE, WY (BRAIN) — Outdoor gear close-out retailer Sierra Trading Post has been sold to The TJX Companies Inc. for $200 million, the companies announced Friday.

Posted in Retail News
December 21, 2012
Some of the people who built 100 Giant Revel 2 bicycles in early December as part of the RIDE NYC FORWARD initiative.

NEW YORK, NY (BRAIN) — Giant has delivered 20 of the 100 mountain bikes that it is donating to Hurricane Sandy relief efforts. The 20 bicycles will help Occupy Sandy’s team of medics travel around Brooklyn and the Rockaways treating those who are unable to get to the medical attent

Posted in Industry News
December 21, 2012
2013 Amgen Tour of California leader's jersey by Champion System

LOS ANGELES, CA (BRAIN) — Champion System will provide the official leaders' jerseys for the 2013 Amgen Tour of California, the race announced Friday.

The custom race jerseys will be awarded to the race leaders in various categories throughout the eight-day competition from May 12-19, 2013.

Posted in Industry News

Pages