BRAIN Staff

All articles by BRAIN Staff

NBDA's P2 program now live on the web

March 19, 2018

COLORADO SPRINGS, Colo. (BRAIN) — The National Bicycle Dealers Association's Profitability Project, better known as its P2 Program, is moving its monthly reporting to a real-time, web-based system.

Posted in Retail News

QBP now distributing Muc-Off

March 19, 2018

POOLE, United Kingdom (BRAIN) — Muc-Off has announced Quality Bicycle Products as their latest U.S. distributor. QBP started carrying Muc-Off's complete line on March 1. Muc-Off will continue to be carried by BTI, Downeast, Hans Johnsen Company and Hawley-Lambert.

Posted in Industry News

Italian Bicycle Group now distributing MB Wear Italian cycling socks

March 19, 2018

CASTLE PINES, Colo. (BRAIN) — Italian Bicycle Group N.A., a bicycle import and wholesale distribution company of Italian cycling products to Canada, Mexico and the United States, is now distributing MB Wear cycling socks in the United States.

Posted in New Products

Niner Bikes hires Reese Ruland as social media manager

March 19, 2018

FORT COLLINS, Colo. (BRAIN) — Niner Bikes has hired Reese Ruland as the brand's new social media manager. Ruland comes to Niner with a diverse background in the outdoor and cycling industry, most recently working in social media for TrainingPeaks and Specialized Bicycle Components.

Posted in Industry News

Fyxation Bicycle Co. buys Pedal Milwaukee Building

March 19, 2018

MILWAUKEE (BRAIN) — Fyxation has acquired the Pedal Milwaukee Building, a 1929 brick building that will house the brand's design center and corporate offices as well as warehouse space. The building also is home to Wisconsin Bike Fed, Velobahn Coffee and Team Sports, Inc, which is owned and managed by Tom Schuler, t

Posted in Industry News

Gazelle launches ambassador program in US cities

March 19, 2018

SANTA CRUZ, Calif. (BRAIN) — Gazelle Bikes has launched a new ambassador program called "Gazelle Stories," in several U.S. cities. The brand is looking for interested electric bike enthusiasts, commuters, and storytellers in the cities to help grow and represent the brand.

Posted in Industry News

Race Face Rip Strip Lumbar Belt offers close-fitting storage for mountain bikers

March 16, 2018

VANCOUVER, British Columbia (BRAIN) — The Rip Strip Lumbar Belt is part of the Race Face's 2018 soft goods collection, which was announced this week. 

Race Face said the belt is designed for storage for a mountain biker heading out for a quick trail ride or bike park session. 

Posted in New Products

DRAFT Meetup at Giant headquarters planned for Thursday

March 16, 2018

NEWBURY PARK, Calif. (BRAIN) — PeopleForBikes' next DRAFT Meetup event is next Thursday, March 22, at the Giant Bicycles headquarters here.

The event includes beer, tacos, gear raffles, networking and presentations about building a better community through cycling. The event is free but RSVP is required.

Posted in Industry News

Park Tool contributes to Project Bike Tech video library

March 16, 2018

FRISCO, Colo. (BRAIN) — Project Bike Tech is launching video library to help teach students, parents, school administrators and others about careers in the bike and outdoor industries. The library includes a video featuring Eric Hawkins, Park Tool's owner and chief mechanic.

Posted in Industry News

POC works with Locally to add online dealer locator with real-time inventory information

March 16, 2018

PARK CITY, Utah (POC) — POC is working with Locally to add a retail locator tool to POC's e-commerce website starting April 15. The feature will show POC's ski and bike product dealers as well as real-time availability of products.

Posted in Industry News

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