Consumer Expos and Rides
MONTEREY, CA (BRAIN)—The Sea Otter Classic has retained Backbone Media to direct its social media outreach.
Longtime cycling industry veteran Mike McCormack has joined the Backbone Media team and will manage the partnership with Sea Otter.
MONTEREY, CA (BRAIN)—The Sea Otter Classic has added two new elements for 2010: a Gran Fondo and collegiate cycling categories.
MONTEREY, CA (BRAIN)—Sea Otter Classic 2010 registration opens up on November 2.
Sunny skies and warm temperatures helped this year’s Sea Otter Classic see double-digit attendance increases the first three days of the show.
MONTEREY, CA (BRAIN)—SRAM has signed a four-year agreement to be the presenting sponsor of the Sea Otter Classic.
MONTEREY, CA (BRAIN)—SRAM once again held its annual road and MTB launches to a host of cycling journalists at this year's Sea Otter Classic.
MONTEREY, CA (BRAIN)—Sunny skies and warm temperatures helped this year’s Sea Otter Classic see double-digit attendance increases the first three days of the show.
Sunday was down 5-8 percent, according to Sea Otter president and chief executive officer Frank Yohannan.
MONTEREY, CA (BRAIN)—Amidst the eventual sunny skies and swirling winds, many vendors echoed the same sentiments when asked about how they were faring during this down economy as the Sea Otter Classic opened yesterday.
MONTEREY, CA (BRAIN)—It looks as though the law of averages has finally up to Sea Otter Classic, as the weather forecast doesn't call for rain today through Sunday, with temps reaching the low 70s by Sunday.
MONTEREY, CA (BRAIN)—The NorCal High School Mountain Bike Racing League will be well represented at this year's Sea Otter Classic, which starts tomorrow.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike will host the inaugural "Interbike Media Tent at Sea Otter Classic" 2009 during the annual bike festival, expo and race series from April 16-19, 2009 in Monterey, Calif.
ARCATA, CA (BRAIN)—Following a successful fundraising campaign last August, Kinetic Koffee has designated World Bicycle Relief as the recipient of 10 percent of net coffee sales at the upcoming Sea Otter event in Monterey, California.
JACKSON HOLE, WY (BRAIN)—Freedom Riders, the latest high-definition mountain biking film from Jackson, WY-based KGB Productions and Gravnetic, will hold its world premiere on Saturday April 18 at the Sea Otter Classic, at the Embassy Suites in Seaside, CA, from 7-9 p.m.
MONTEREY, CA (BRAIN)—If the word "downhill" conjures up a 10-foot putt instead of Downieville then you should listen up.
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