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NAHBS signs with SMAK for PR as show returns to Sacramento

Published June 17, 2015

BOULDER, Colo (BRAIN) — Next year's edition of the North American Handmade Bicycle Show will return to Sacramento, Calif., where the show was last held in 2012.

The show's 12th edition will be Feb. 26-28 at the Sacramento Convention Center.

"Sacramento is a world-class convention destination with the location and resources to help the 2016 show be the biggest, most well attended yet," said Don Walker, the founder and president of NAHBS.

NAHBS also announced Wednesday that is had hired SMAK Strategies as its public relations agency of record.

Walker said by marketing the event earlier this year, NAHBS is aiming to have 10,000-plus attendees at the 2016 show.

SMAK will begin working with NAHBS immediately and will handle all aspects of show promotion, including media communications, exhibitor outreach, newsletter creation, social media outreach, and several new on-site initiatives for the 2016 show.

SMAK's other fitness and active lifestyle clients includes Sweet Protection, Kari Traa, Harbinger, HumanX, Potable Aqua, and EvoFit. 

Topics associated with this article: North American Handmade Bicycle Show

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