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BikeExchange expands US team with McRobie hire

Published September 27, 2016

IRVINE, Calif. (BRAIN) — has hired David McRobie as its VP of sales and business development in the U.S.

McRobie has a decade of experience in the cycling, running, outdoor, and health industries.

"I'm thrilled to be making this strategic move at a critical time for the industry as both retailers and brands grapple with the changing retail and consumer relationship. provides unique marketing and data solutions with the technology firepower to offer our partners clear analytical insights into how, where and what consumers are buying. is a game changer in supporting the industry and sport I love," said McRobie. USA CEO Matt Gordin said, "Our first step has always been to support retailers and now that we have 2,200 retail partners globally, the next step is to partner with brands directly in driving brand preference and sales at retail while enabling consumers to find the exact product they're looking for in real time."

Gordin added, "David will grow our brand partnerships with his deep understanding of the U.S. cycling landscape and great affinity for providing smart client media solutions. Having David join us at such an important stage in our brands growth is a natural and powerful match."

McRobie will remain based in Northern California in the heart of Sonoma County where he lives with his wife and two children.

Topics associated with this article: People

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