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For bike brands wanting to offer 'click-and-collect,' BikeExchange is now licensing its Marketplacer platform

Published November 29, 2017

LAKE FOREST, Calif. (BRAIN) — BikeExchange is offering monthly licenses for its marketplace software, for bike brands that want to sell bikes online to be delivered via their brick-and-mortar dealers — also called "click-and-collect." 


BikeExchange began working with IBDs in Australia about 10 years ago, and later began partnering with companies to bring the technology platform, called Marketplacer, to about 20 other industries. The Marketplacer technology is what powers and

The new licensing program targets midsize or smaller bike brands that want to offer click-and-collect but lack the resources to build their own websites with the feature.

"This technology isn't an industry disrupter so much as an industry enhancer," said BikeExchange USA's CEO, Matt Gordin. "It creates a complete solution marketplace where 'brand X' can sell direct to customers by fully embracing and featuring its existing retailer network. Orders are fulfilled via the retail network who ship direct to the consumer, allow pick up in-store or enable customers to inquire direct with retailers. It's the ultimate online sales solution at minimal capital outlay." 

"It seems like such a simple concept — giving brands their own specialty marketplace. But as many failed attempts will reluctantly admit, actually delivering this concept requires colossal human resource, incredibly deep pockets and time that nobody has. We've already done the hard work, finessed the technology over years, and invested in the best of everything to get a product that just can't be matched. Our licenses make marketplaces affordable and scalable," said Gordin.

He said the company's experience across multiple industries has helped it perfect product display, advertisements, booking services, and hosted content tools.

Gordin told BRAIN on Wednesday that Marketplacer software licenses start at around $1,500 per month. The company introduced the licensing program at the trade shows this fall and he said it's already in discussions with several bike brands. Besides the base platform license, add-ons include access to search engine optimization and marketing experts, development support and customer support.

For more information visit or contact Jessica DiCostanzo, the company's vice president of business development in North America, at

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