Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

May 24, 2019

BOULDER, Colo. (BRAIN) — More than two years and more than a million dollars in development, PeopleForBikes’ Ride Spot mobile app was unveiled at April’s Bicycle Leadership Conference and is being rolled out in 30 cities this year. 

Posted in Retail News
May 24, 2019

MUSSOLENTE, Italy (BRAIN) — Scicon Sports, known to U.S. retailers for bike travel cases and as Ellsworth’s new sister brand, is broadening its product portfolio with the addition of sunglasses, saddles and cycling apparel, with more to come. 

Posted in Industry News
May 24, 2019

NEW YORK (BRAIN) — For cyclists who are cash rich but time poor, Roula.cc offers concierge-style bike rental services in business destination cities around the world.

Posted in Industry News
May 24, 2019

SEATTLE (BRAIN) — Now that even Shimano has jumped into the gravel bike component market in a definitive way, it’s a time of reckoning for suppliers who have nurtured the category's growth since before it was a category.

Posted in Industry News
May 16, 2019
The port of Shanghai, China. Wiki Commons photo.

Spoiler: Well over $1 billion worth of bike stuff at Customs value — at least half of all bike-related imports.

Posted in Industry News
May 16, 2019

BOULDER, Colo. (BRAIN) — Tariff news is piling up on the industry. To help you (and us) keep track, we've prepared this timeline of the major battles in this trade world war.

Posted in Industry News
May 16, 2019
European hubs could become subject to a new U.S. tariff.

WASHINGTON (BRAIN) — While the U.S. trade war with China is getting the most attention, the U.S. is also engaged with a dispute with the European Union. On Thursday, the Bicycle Product Suppliers Association was scheduled to testify against new tariffs on bike products from the EU.

Posted in Industry News
May 13, 2019
BRAIN visited Greenfield's factory in 2012.

FREEPORT, N.Y. (BRAIN) — The U.S. bike industry has largely become an importing industry, but some remaining U.S. manufacturers said they welcome the recent tariff increase on Chinese imports.

Posted in Industry News
May 10, 2019

WASHINGTON (BRAIN) — It will take just a few short weeks before the U.S. bike market sees significant wholesale and retail price increases on bikes, parts and accessories due to the long-delayed 25% tariff on Chinese imports, which finally took effect Friday morning.

Posted in Industry News
UPDATED.

Pages