Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

July 16, 2021
SmartEtailing and other creditors petitioned to put the Massachusetts retailer into involuntary bankruptcy, later converted to a Chapter 11.

BOSTON (BRAIN) — CrimsonBikes is now in the hands of a Chapter 11 bankruptcy trustee after creditors including SmartEtailing and Giant Bicycle said store owner Charles James was mismanaging it and appeared to be shuffling assets between several companies he owns.

Posted in Retail News
July 13, 2021
The MV Eemslift Nadine arriving at the Port of Everett on Monday. Photo: Leland Dart

EVERETT, Wash. (BRAIN) — Like all bike companies, Rad Power has struggled to deliver enough bikes to meet demand for the last year and a half. But the Seattle-based consumer-direct powerhouse recently trimmed weeks off the transit time for its e-bikes by using an alternative seaport.

Posted in Industry News
June 28, 2021
But some retailers take a dim view of the pro-deal platform.

BOULDER, Colo. (BRAIN) — After an outdoor industry retail group came out against the ExpertVoice pro purchase platform last week, some bike brands are defending the platform.

Posted in Retail News
June 22, 2021
The Intense 951.

TEMECULA, Calif. (BRAIN) — Intense Cycles is launching a new series of bikes that is being sold through multiple channels, including consumer-direct, IBD, and through Costco.com. 

Posted in Industry News
May 28, 2021
Brook Watts tells BRAIN local officials refused to seriously consider how Arkansas' anti-trans legislation could harm the races.

FAYETTEVILLE, Ark. (BRAIN) — The city has hired longtime event firm Medalist Sports to manage two high-profile cyclocross races this fall and next winter. Medalist replaces Parkven Productions, owned by Brook Watts and Kristin Diamond, which parted ways with the events last month as the race community pondered responses to Arkansas' recent anti-transgender legislation.

Posted in Industry News
May 11, 2021
Nate Pearson

RENO, Nev. (BRAIN) — Although it's stayed out of the headlines, TrainerRoad is a perfect example of a company at the intersection of tech and cycling.

Posted in Industry News
May 6, 2021

BOULDER, Colo. (BRAIN) — Driven, a spinoff of CeramicSpeed that is developing a low-friction drivetrain for bikes, reached its $1 million goal for its equity crowdfunding campaign in just two days.

Posted in Industry News
May 6, 2021

BOULDER, Colo. (BRAIN) — After nearly 15 years in Little Rock, Arkansas, Orbea is moving its U.S. offices and operations to Boulder this month. 

Posted in Industry News
May 4, 2021
Photo from the Fruita mountain bike festival by Mattias Fredricksson.

FRUITA, Colo. (BRAIN) — If you want to live where mountain bikers feel welcomed, check out the new houses going up on Singletrack Street, Yeti Street, or Pivot Street in this town on the western edge of Colorado.

Posted in Industry News
April 14, 2021
Burns Hall on the NWACC campus.

BENTONVILLE, Ark. (BRAIN) — The Walton Family Charitable Support Foundation has made a $1 million-plus grant to a community college here, allowing the school to launch an accredited two-semester Bicycle Assembly and Repair Technician program, with classes planned for the fall 2021 semester.

Posted in Industry News

Pages