Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

May 22, 2024
Kersten, in high-vis apparel, announced the Las Vegas show at the NBDA Summit Wednesday.

BENTONVILLE, Ark. (BRAIN) — The industry will return to Las Vegas for a trade show for the first time since the 2017 when CABDA hosts its West event in the Nevada city next March.

Posted in Retail News
May 20, 2024

Turns out there are a lot of details to work out when acquiring and relaunching a global bike brand. Here are some takeaways.

Posted in Industry News
May 20, 2024

(BRAIN) — The founders of Kona Bicycles have repurchased the brand they sold to private equity-backed Kent Outdoors in December 2021. 

Posted in Industry News
April 30, 2024
ENVE General Manager Mike Stimola.

OGDEN, Utah (BRAIN) — ENVE Composites is returning to its roots as a Utah-owned and managed brand after several years as part of a global sports empire, the company’s general manager says.

Posted in Industry News
April 30, 2024

OGDEN, Utah (BRAIN) — Amer Sports has sold ENVE Composites to PV3, a Utah-based private investment firm.

Posted in Industry News
April 30, 2024

MONTEREY, Calif. (BRAIN) — A California company is targeting the bike industry with thermoplastic technology, including a new spoke. Its investors include Youngone.

Posted in Product/Tech
April 24, 2024

BOULDER, Colo. (BRAIN) — At least four former Stages Cycling executives have joined Giant Manufacturing as the power meter and smart bike brand has apparently stopped operations. Meanwhile Giant, which manufactures many Stages products in Taiwan, is suing Stages for about $14 million in unpaid invoices. 

Posted in Industry News
April 23, 2024

OSAKA, Japan (BRAIN) — Shimano is reporting that its first quarter sales were 100,557 million yen ($650 million), down 20.2% from the same quarter last year. In the company’s bicycle division, sales were down 22.6% to 76,090 million yen. Company-wide, ordinary income was up 0.9% from the first quarter of last year.

Posted in International
April 19, 2024

BROOMFIELD, Colo. (BRAIN) — The homepage of e-commerce sites Colorado Cyclist and Planet Cyclery (which merged in late 2021) each began promoting a "Closing Sale" on their homepages this week.

Posted in Retail News
April 19, 2024

MONTEREY, Calif. (BRAIN) — Kent Outdoors, which acquired Kona Bikes from its founders in 2022, said Friday that after a strategic review it has decided to sell the bike brand.

Posted in Industry News

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