Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

March 5, 2024
Company also will reduce SKUs by 40% according to internal document.

BOULDER, Colo. (BRAIN) — Trek Bicycle president John Burke has told company leaders that he has decided to “right size” the company by 10% in response to slow sales and high inventory levels. But he says the company's overall strategy remains unchanged.

Posted in Industry News
February 21, 2024
Charlie Cunningham

MARIN, Calif. (BRAIN) — Mountain Bike Hall of Famers Charlie Cunningham and Jacquie Phelan are selling Cunningham’s customized and refurbished Phil Wood & Co. spoke threading machine to support his ongoing care following a bike accident almost nine years ago.

Posted in Industry News
February 15, 2024

NEWARK, N.J. (BRAIN) — Samuel Mancini, who pleaded guilty nearly two years ago to securities fraud in connection to a failed plan to buy up several legacy Italian cycling brands, is now asking the court to schedule his sentencing hearing.

Posted in Industry News
February 13, 2024
Company says North American bicycle interest remains ‘firm.’

TOKYO (BRAIN) — Shimano announced full-year 2023 sales in its bicycle division of 364,679 million yen ($2.42 billion) on Tuesday, a 29.5% decrease from the year before. Operating income in the division was down 55%, to 65,251 million yen. 

Posted in Industry News
February 2, 2024
Revelyst's brands include Bell, Giro, QuietKat, CamelBak, Fox Racing, Blackburn and more.
Quarterly sales of the Revelyst divisions under the previous brand organization.

ANOKA, Minn. (BRAIN) — Revelyst, the division of Vista Outdoor that contains its bicycle-related brands, is closing offices in four communities as it consolidates its related brands into three groups.

Posted in Industry News
January 31, 2024

ANOKA, Minn. (BRAIN) — Sales in Vista Outdoor's Revelyst business unit — formerly its Outdoor Products segment — decreased 10% in the company's fiscal third quarter, which ended Dec. 24. Revelyst contains bike industry brands Giro, Bell, Fox Racing, QuietKat and others.

Posted in Industry News
December 6, 2023

WELS, Austria (BRAIN) — Pierer Mobility AG said it has agreements to sell Felt Bicycle, which it acquired in 2021, to a consortium led by a current manager.

Posted in International
December 6, 2023

DENVER (BRAIN) — Revved, the parent company of closed mountain bike brand Guerrilla Gravity, is auctioning its manufacturing equipment this month following the appointment of a state court receiver. 

Posted in Industry News
December 5, 2023

KOBLENZ, Germany (BRAIN) — Privately held Canyon Bicycles announced Monday that its year-on-year sales increased 23% in the first nine months of 2023. However, the company recorded a loss of 1.3 million euros in the period due to discounting and a shortage of some models that were in high demand.

Posted in International
November 15, 2023
Trek briefly sold a Lance Armstrong lunchbox, but never registered its trademark for use on lunchboxes.

WASHINGTON (BRAIN) — The U.S. Court of Appeals for the Federal Circuit has upheld the registration of the Ranger Trek trademark, which Trek Bicycle had opposed.

Posted in Industry News

Pages