Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

November 18, 2020
Photo courtesy NICA.

VICTOR, Idaho (BRAIN) — New research suggests youth cycling will continue to be a bright spot post-pandemic.

Posted in Industry News
November 9, 2020
UPDATED: The trustee for the former owner of Performance Bike and ASI is suing 23 companies, seeking to recover $2.6 million.

DURHAM, N.C. (BRAIN) — Nearly two years after Advanced Sports Enterprises and its subsidiaries filed for bankruptcy, the case drags on.

Posted in Industry News
November 9, 2020
Peloton's stock price Monday. Source: NASDAQ.com.

NEW YORK (BRAIN) — Market indexes soared Monday on Pfizer's good news about a COVID-19 vaccine. However, some bike-related stocks were trading down as investors bet riding — indoors or outside — will be less popular in a post-COVID world.

Posted in Industry News
October 5, 2020

WALNUT CREEK, Calif. (BRAIN) — In its new Black Reparations Program, Rivendell Bicycle Works is offering Black customers a 45% discount on bikes and frames bought through its website or its warehouse store.

Posted in Industry News
September 22, 2020
The LeMond Dutch e-bike.

KNOXVILLE, Tenn. (BRAIN) — After a long dormancy, LeMond Bicycles is back, releasing two new bikes Tuesday.

Posted in Industry News
September 15, 2020

We published a cartoon in our July print issue that caused harm to members of our community by making light of Black Lives Matter. That was wrong.

Posted in Industry News
August 28, 2020

WASHINGTON (BRAIN) — The U.S. Consumer Product Safety Commission has issued recall notices for two of the three bike helmets that failed tests performed by Consumer Reports magazine last year. After the magazine test, one of the helmet makers disputed its findings, calling them "fake news." That company, Morpher, is now closed.

Posted in Recalls
August 13, 2020
The crew at SpokeWorks.

SUMMERVILLE, S.C. (BRAIN) — Sometime about nine months or a year after the start of the pandemic in the U.S., a new generation of bike shops will be born, their conception inspired by the 2020 bike boom.

Posted in Retail News
August 5, 2020
As retail sales increased by double or triple digits, bike imports were up just 3% through June.
Monthly bike imports.

BOULDER, Colo. (BRAIN) — Bike imports are up significantly in recent months, according to U.S. Department of Commerce figures released Wednesday. But importers are still struggling to make up for reduced shipments earlier in the year combined with unprecedented demand from retailers and consumers.

Posted in Retail News
August 3, 2020

WASHINGTON, D.C. (BRAIN) — Many importers of Chinese bike products will see costs increase by 25% as tariff exclusions are expected to expire August 7.

Posted in Industry News

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