Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

March 2, 2021
UPDATED: "Even in a bike drought, you have to keep doing the good work," CEO Ken Martin says.
Security video footage showed the thieves drive up, attach the trailer and drive off.

NOVATO, Calif. (BRAIN) — Police have recovered a 40-foot container full of donated used bikes that were stolen from Mike's Bikes' headquarters over a week ago. The bikes were collected by the Mike's Bikes Foundation and were to be shipped to Botswana, Africa. 

Posted in Retail News
March 1, 2021

WASHINGTON (BRAIN) — A U.S. Patent and Trademark Office board has sided with Fox Factory and invalidated parts of a key SRAM patent on its X-Sync wide-narrow chainrings.

Posted in Industry News
February 22, 2021
The announcement comes after Cardinal Cycling Group acquired Time's bike and frame business. The two businesses will operate separately.
Time introduced the Cyclo gravel pedal in 2019.

CHICAGO (BRAIN) — SRAM has completed the purchase of the Time Sport pedal business from Rossignol Group.

Posted in Industry News
February 22, 2021

BOULDER, Colo. (BRAIN) — Pocket Outdoor Media, the parent company to BRAIN, VeloNews, and nearly 30 other active living brands has purchased Outside magazine, Outside TV, Gaia GPS, Peloton magazine, and athleteReg.

Posted in Industry News
February 9, 2021

LITTLE ROCK, Ark. (BRAIN) — The Rossignol Group has sold Time Sport's frame and bike business to the Cardinal Cycling Group, whose partners include French engineer Martial Trigeaud and American Tony Karklins, who is the founder of Allied Cycle Works and the former managing director of Orbea USA.

Posted in Industry News
February 8, 2021

(BRAIN) — A C-student in whatever class comes before Economics 101 could predict price increases in the industry in 2020, given the imbalance between supply and demand. And 2021 will likely see retail prices go up another 10-25%, experts say.

Posted in International
February 5, 2021
Obligatory Getty container ship image.

While sales and demand were exceptional in 2020, the full-year import figures are not.

Posted in Studies/Reports
February 5, 2021
Photo courtesy of Georgia Cycling Association/Darius Farrokhi

BOULDER, Colo. (BRAIN) — Two of the longest-standing high school mountain bike racing leagues in the country have decided to go it alone, withdrawing from the National Interscholastic Cycling Association.

Posted in Industry News
January 26, 2021
Mike Olson

SAN DIEGO (BRAIN) - Trek has agreed to buy at least a dozen of Mike Olson's bike shops, including the six Trek Bicycle Superstore locations in the San Diego area and in Albuquerque, New Mexico, one Nytro Multisport store in Encinitas, California, and the six-store Bike Gallery chain in the Portland area.

Posted in Retail News
January 8, 2021

CAMBRIDGE, Mass. (BRAIN) — SmartEtailing is suing a Massachusetts bike store, CrimsonBikes, LLC. The website developer is charging that CrimsonBikes fraudulently told customers to ask their credit card company for refunds for undelivered bikes. A payment service is holding SmartEtailing liable for $400,000 in chargebacks.

Posted in Retail News

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