Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

April 9, 2020
Burke says he's uncertain about a lot of things but optimistic about the bicycle's future. And he thinks we'll all know a lot more in a couple months.
John Burke

WATERLOO, Wis. (BRAIN) — Trek president John Burke says "The big question for the industry is: What's going to happen as we exit this?"

Posted in Retail News
April 2, 2020

ALEXANDRIA, Va. (BRAIN) — A U.S. Patent and Trademark Office board ruled that Century Sports, Inc. abandoned the Ross bicycle trademark, opening the door for Ross family members to register it and relaunch the brand.

Posted in Industry News
March 26, 2020
The Italian manufacturer has converted its carbon factory to produce valves for ventilator masks during the pandemic.
Some of the 3D-printed valves by 3T.

BERGAMO, Italy (BRAIN) — 3T Cycling is the latest bike company to reveal that it has converted its factory to make devices for the medical industry. The Italian brand is running its 3D printer 24 hours a day to make a valve part for a ventilator mask.

Posted in Industry News
March 18, 2020
Photo by Yoav Aziz on Unsplash

NEW YORK (BRAIN) — Bike use in New York City is on the upswing due to the COVID-19 outbreak, and retailers are seeing the positive effects. However, they are bracing for a possible shelter-in-place order that could curtail retail shopping or even mandate store closures.

Posted in Retail News
March 17, 2020
Photo by Andrey Grinkevich on Unsplash

MOAB, Utah (BRAIN) — For many mountain bikers and Spring Breakers from around the country, a March trip to Utah is an annual tradition. But this year the town would rather tourists stay home. Starting Tuesday evening it could be very difficult to find a place to sleep, eat or rent a bike there.

Posted in Industry News
March 17, 2020
Philadelphia includes bike shops on its list of essential businesses.

SAN FRANCISCO (BRAIN) — Despite an order from Bay Area health officials that all "non-essential" businesses close Tuesday, at least a few bike shops remain open, arguing that they are performing an essential service during the region's shelter in place order.

Posted in Retail News
March 16, 2020
UPDATES with Bay Area Shelter in Place announcement.
University Bikes' Michael Pope prepares to wipe down a service bike on Sunday. BRAIN Photo.

BOULDER, Colo. (BRAIN) — With increased concern over COVID-19 and news of national retail chains closures, bike retailers are reassessing their response.

Posted in Retail News
March 11, 2020
Our PR friends plan virtual trade shows, regional media gatherings and other substitutes.
REVEAL will be streamed from Camp Navarro. Virtual canoeing not included.

SAN FRANCISCO (BRAIN) — With the Sea Otter Classic shifted from April to October, brands are coming up with new product launch plans. Among the more ambitious approaches: a live-streaming global media conference planned by ECHOS Communications.

Posted in Industry News
March 8, 2020

MONTRÉAL (BRAIN) — Louis Garneau Sports, Inc. has more than 500 listed creditors, owed a total of $24 million. They include Chinese factories, Canadian banks, employees, athletes and even the company's own U.S. subsidiary.

Posted in Industry News
March 5, 2020

Dirt Rag announced in late January that it was shutting down its magazine and website, as well as its Dirt Fest and Adventure Fest mountain bike festivals (Other groups have since stepped up to run the events).

Posted in Industry News

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