Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

September 17, 2018
The news came as Interbike's indoor expo prepared to open.

RENO, Nev. (BRAIN) — President Donald Trump on Monday said he had approved tariffs on roughly $200 billion of imports from China, including about $1 billion in bicycle products.

Posted in Industry News
The tariffs will start at 10 percent and affect most bike goods from China — but not helmets or lights. On Jan. 1, they will increase to 25 percent.
September 17, 2018

GUILFORD, Vt. (BRAIN) — Neil Quinn, who founded West Hill Shop in Putney, an epicenter of the cycling community, died Thursday at age 78 after a short bout with cancer.

Posted in Industry News
September 17, 2018

KILLINGTON, Vt. (BRAIN) — Beyond merely promoting the Italian bike brand, Bianchi's new U.S. women's ambassador program is designed to get more people into the sport — and into bike shops.

Posted in Retail News
September 12, 2018
Don DiConstanzo

FOUNTAIN VALLEY, Calif. (BRAIN) — In May, more than a month before the Trump administration proposed a 25 percent tariff on China-made e-bikes, Pedego co-founder and CEO Don DiCostanzo went to Vietnam to look for factories to make e-bikes.

Posted in International
September 10, 2018
The new Osprey Raptor.

CHICAGO (BRAIN) — With a president who is a former longtime leader of CamelBak, and a bike industry veteran brought on as a new bike-specific sales manager, Osprey Packs isn't shy about its ambitions.

Posted in Industry News
September 7, 2018

WASHINGTON (BRAIN) — The public comment period ended Thursday for a proposed 25 percent tariff on $200 billion in Chinese imports, including most categories of bicycle products. Now the industry can do little but wait for the Trump administration to announce whether it will go ahead on the package. Meanwhile, the president has proposed another round of tariffs that would hit virtually every product coming from China.

Posted in Industry News
September 7, 2018

MADISON HEIGHTS, Mich. (BRAIN) — Eoin Comerford, the CEO of Moosejaw, says a controversial new curated website featuring premium outdoor gear, part of Walmart's e-commerce site, has the potential to expand the outdoor industry's reach.

Posted in Retail News
Eoin Comerford says he was surprised by the industry's vehement response to the online store.
September 7, 2018

COTTONWOOD HEIGHTS, Utah (BRAIN) — When Ali Yazdian began planning his bike rack company about three years ago, he was determined to manufacture in the U.S., as much as possible near his home in the Salt Lake Valley.

Posted in Industry News
Saris's owner said his company has been "abandoned by bicycle trade and industry groups" who sided with importers.
September 7, 2018

LONDON (BRAIN) — Rapha has cut 15 jobs at its headquarters in the name of reducing redundancy and costs, the company said. The company said sales were up significantly last year but that it now focusing on long-term profitable growth rather than short-term sales.

Posted in International
September 6, 2018
Takala at Thursday's presentation.

HELSINKI (BRAIN) — Amer Sports CEO Heikki Takala made clear Thursday that the company is considering selling off both its cycling brands, Mavic and Enve. In the most gentle but firm way, Takala said there might be a better owner out there, somewhere, for the brands, both of which he called "iconic."

Posted in International

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