Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

December 6, 2019
Some view powersport dealers as a gateway to the transportation market.

KISSIMMEE, Fla. (BRAIN) — Several e-bike brands are looking to powersport dealers as retail outlets, especially for electric mountain bikes, which are becoming a hit with off-road motorcycle racers.

Posted in Retail News
December 2, 2019

ALEXANDRIA, Va. (BRAIN) — A U.S. Patent and Trademark Office board will continue to review a petition by members of the Ross family to regain ownership of the Ross Bicycles trademark, which the family members claim has been abandoned by its current registrant.

Posted in Industry News
November 14, 2019
Rad Power is promoting discounts, but not because of any tariff news.

BOULDER, Colo. (BRAIN) — While negotiations are continuing and things can change quickly in the Age of Trump, as of Thursday morning the U.S.-China trade war continues and there is no agreement to roll back tariffs on e-bikes, despite some optimistic reports elsewhere in the bicycle media industrial complex.

Posted in Opinion/Analysis
November 11, 2019
The CatEye Velo7 bike computer.

WASHINGTON (BRAIN) — The Trump administration has granted a tariff exclusion to importers of some bike computers from China thanks to a request from CatEye America. However it denied a California nonprofit organization's request for an exclusion for China-made kids bikes. 

Posted in Industry News
November 7, 2019
Randy Ross in a Randy Ross Stepper bike video.

MIAMI (BRAIN) — Two members of the Ross family, whose last name was emblazoned on millions of bikes in the last century, want to bring the brand back to the market. One big problem? The family gave up the trademark in a bankruptcy court more than 30 years ago.

Posted in Industry News
November 7, 2019
Ross was to New York what Schwinn was to Chicago.
A Ross Bicycles ad from the 1980s.

For decades, Ross was the third-best-known brand in the U.S. bicycles, behind Schwinn and Huffy, and slotted between those two in volume, price point, and distribution channels.

Posted in Industry News
November 7, 2019
Steven Goldmeier (left) with Alex, Alex's college friend, his mom Debbie, and his sister Julie (far right)

NEW YORK (BRAIN) — On President's Day weekend last year, the Goldmeier family got news that changed it forever.

Posted in Industry News
October 31, 2019
Screenshot of Haro's site.

VISTA, Calif. (BRAIN) — Haro Bicycle Corp. is one of thousands of companies dealing with lawsuits over their websites' compliance with the Americans With Disabilities Act.

Posted in Industry News
October 31, 2019
Photo from

BINH DUONG, Vietnam (BRAIN) — Vietnam customs officials have seized a shipment of 313 bikes that was bound for the U.S., charging that the exporter had improperly labeled the bikes as “Made in Vietnam” to avoid U.S. tariffs on Chinese bikes. 

Posted in International
October 28, 2019
A screenshot of part of the USTR document granting the exclusion.

WASHINGTON (BRAIN) — The U.S. Trade Representative has granted a tariff exclusion for China-made carbon fiber frames, an exclusion requested by Parlee Cycles, Inc.

Posted in Industry News