Stephen Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Stephen Frothingham

May 4, 2015
This IF Gravel Royale is one of the missing review bikes.

SAN CLEMENTE, Calif. (BRAIN) — Bicycling magazine editors and two high-end road bike suppliers are warning the industry to watch out for someone posing as a magazine editor and requesting test bikes.

Posted in North America
April 29, 2015

DUEVILLE, Italy (BRAIN) — Italy's Basso Bikes is changing up its distribution plan for the U.S. market. Instead of using a distributor, the manufacturer will ship straight to dealers from Italy, taking orders through its business-to-business website.

Posted in North America
Stores will have access to paint and component options via the Italian manufacturer's new B2B site.
April 3, 2015

(BRAIN) — The intersection where bikes and technology collide is one of the busiest in the bike business. Established players like Garmin and Polar, along with new companies like Strava, Zwift, Stages Cycling and 4iiii, are catching the attention of the tech world as much as the bike market.

Posted in Industry News
BRAIN interviews the guy who runs one of the world's most-visited bike websites — in his spare time.
March 31, 2015
Moore at the 2012 LAB Bike Summit.

BLOOMINGTON, Minn. (BRAIN) — Matt Moore, QBP's general counsel, is in rehab — and a full upper body cast and neck brace — following a collision with a car while bike commuting earlier this month. 

Posted in North America
March 17, 2015

TAICHUNG, Taiwan (BRAIN) — Components’ facilities near Taichung surround a peaceful expanse of green grass, open spaces and awesome dirt jumps — a welcome oasis in this industrialized region.

Posted in International
February 6, 2015
Balestrini and Ridenour. Morgan Hill Police photos.

LOS ALTOS, Calif. (BRAIN) — An employee at the Bicycle Outfitters store here was a key player in the quick recovery of two rare road bikes stolen from the Specialized headquarters in Morgan Hill, Calif., early this week.

Posted in Retail News
Updated with arrest details
February 5, 2015

SINGAPORE (BRAIN) — In another example of the globalization of the cycling industry, a new Singapore clothing brand, which has its products made in Italy, is hoping to build a dealer base in the U.S.

Posted in International
December 5, 2014
Chris Tutton

BURNABY, British Columbia (BRAIN) — Fox Factory Holding Corp., the parent of the Fox suspension brand, has purchased Race Face Performance and Easton Cycling, the companies announced Friday.

Posted in North America
November 17, 2014

MORGAN HILL, Calif. (BRAIN) — Slate Olson, who is currently Rapha's chief marketing officer, will relocate from London to California next year to join Specialized as vice president of global marketing in March.

Posted in North America
Former Nike exec, who has been at Rapha for 7 years, will join Specialized in March.