Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

December 5, 2017
The Civic Cyclery van at an event this year.

SAN FRANCISCO (BRAIN) — Civic Cyclery, a brand-new retailer here, had its mobile service van stolen last weekend from outside the storeowner's home.

Posted in Retail News
November 29, 2017

LAKE FOREST, Calif. (BRAIN) — BikeExchange began working with IBDs in Australia about 10 years ago, and later began partnering with companies to bring the technology platform, called Marketplacer, to about 20 other industries.. Now it's targeting bike brands that want to offer click-and-collect but lack the resources to build their own websites.

Posted in Industry News
November 27, 2017

DENVER, Colo. (BRAIN) — Niner Inc. filed for Chapter 11 bankruptcy protection on Monday ahead of a planned acquisition by a Colorado investor group.

Posted in Industry News
November 22, 2017

Editor's note: This article has been updated to clarify that Vista Outdoor has no investment in MIPS. 

Posted in International
November 16, 2017
Accell will be looking to rebuild the Diamondback brand in the IBD channel.

KENT, Wash. (BRAIN) — Accell Group is enacting a major restructuring of its North American operations after the business's sales through the sporting goods channel collapsed when it failed to win a contract to supply bikes to Dick's Sporting Goods.

Posted in Industry News
UPDATED.
November 14, 2017

LOS ANGELES, Calif. (BRAIN) — In a legal motion that contains more A-list names than a TMZ report, Trek Bicycle's lawyers have responded to a trademark infringement case filed by a company that claims to own the rights to the late actor Chris Farley's name.

Posted in Industry News
Bike maker cites a variety of celebrity lawsuits as precedents in asking judge to dismiss the case.
November 7, 2017

DENVER, Colo. (BRAIN) — Someone drove a pickup truck through the front of SloHi Coffee + Bike early Saturday, then loaded up the truck with seven pricey bikes and drove off.

Posted in Retail News
November 1, 2017

PORTLAND, Ore. (BRAIN) —Velotech, Inc., which owns the multi-channel retailer Western Bikeworks and e-commerce site BikeTiresDirect.com, has acquired the TriSports.com brand and has relaunched it in place of its current triathlon brick-and-mortar store and e-commerce site, The Athletes Lounge.

Posted in Retail News
October 27, 2017
The 2016 Beehive Ride in Grand Staircase-Escalante NM.

SALT LAKE CITY, Utah (BRAIN) — Utah's Sen. Orrin Hatch said Friday that President Trump told him in a phone call that he plans to take action to shrink Bears Ears National Monument in Utah. Many cyclists and other outdoor recreationalists nationally have opinions on the monument status; but it's not clear if changes for Bears Ears would have direct impact on cycling activity or the bike business.

Posted in Industry News
October 25, 2017
Brandale Randolph. Photo by Ian Barrett/MediaBoss.

FRAMINGHAM, Mass. (BRAIN) — Brandale Randolph's goals for the bike brand he founded last year would be unfamiliar to some entrepreneurs.

Posted in Industry News

Pages