Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

September 20, 2019
UPDATED: Still some uncertainty whether e-bikes were granted the exclusion.
Singlespeed bikes like this State 4130 are no longer subject to an extra 25% import duty.

WASHINGTON (BRAIN) — Singlespeed adult bikes and, apparently, e-bikes, have earned an unexpected reprieve from tariffs imposed by the Trump administration last year.

Posted in Industry News
September 3, 2019
An update on the new ownership of Accell North America's brands and Mavic.

KENT, Wash. (BRAIN) — Take notice: When a European conglomerate says one of its business units is "noncore," read: "Make us an offer" and reach for your wallet.

Posted in Industry News
August 30, 2019
UPDATED Sept. 11, 2019

BOULDER, Colo. (BRAIN) — Tariff news is piling up on the industry. To help you (and us) keep track, we've prepared this timeline of the major battles in this trade world war.

Posted in Industry News
August 26, 2019
Photo courtesy Woom.

BOULDER, Colo. (BRAIN) — Bicycle Retailer & Industry News' editorial staff is preparing a feature on upcoming season youth bikes and related products for our October magazine. The multi-page feature will include photos and reporting about business and product trends for the 2020 season. The feature will provide retailers with an overview of options and trends during the preseason ordering period.

Posted in Industry News
August 15, 2019
"Filling the parking spots."

SQUAMISH, British Columbia (BRAIN) — 7Mesh was founded by a crew with years of experience in the technical outdoor apparel market, so a technical cycling rain jacket was a natural centerpiece of its first seasons.

But its founders always had bigger plans for the brand.

Posted in Industry News
August 14, 2019
Balance bikes get reprieve until Dec. 15, however.
Requisite stock photo of ship. Photo by kinsey on Unsplash.

WASHINGTON (BRAIN) — While President Donald Trump announced Tuesday that his administration will delay some tariffs on Chinese imports until Dec. 15, most bicycle products remain on a list subject to increased tariffs Sept. 1. 

Posted in Industry News
August 14, 2019

LITTLE ROCK, Ark. (BRAIN) — Tony Karklins and HIA Velo have settled the lawsuit Karklins had filed against the company last fall. 

Posted in Industry News
August 14, 2019
Power meter brand sells exclusively consumer direct in Europe.

VANCOUVER, British Columbia (BRAIN) — Power2Max, which has been offering a crank spider-based power meter since 2011, is one of the best known power meter brands in Europe but has considerably smaller visibility in North America.

Posted in Industry News
August 12, 2019
Parent company has grown 70%, added US workers
Trump with ABG CEO Peter Hurley. White House photo.

CHATTANOOGA, Tenn. (BRAIN) — American Bicycle Group — which said it has grown 70% in recent years and added 18 new jobs at its facility here — was honored at a White House "Made in America Product Showcase" in mid-July.

Posted in Industry News
August 8, 2019
CEO says impact from REI's decision to resume purchases will take time to appear.
Vista Outdoor's Action Sports division includes its bike accessory brands.

NEW YORK (BRAIN) — Vista Outdoor says sales in its Action Sports division, which includes Bell, Giro, and Blackburn, were strong in the specialty channel in its Q1, but sales in the mass market channel were soft.

Posted in Industry News