Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

January 23, 2020
The industry veteran is asking bike companies to sign a letter opposing the plan. UPDATED with link to letter.
A rider on the Slickrock Trail. Wikicommons photo.

MOAB, Utah (BRAIN) — The iconic Slickrock Trail and environs are not in imminent danger from oil and gas development — if the industry and others step up to oppose proposed extraction leases on the area, said Ashley Korenblat, a bike industry veteran and managing director of Moab-based nonprofit Public Land Solution

Posted in Industry News
January 12, 2020
Kent sells Univega USA and Kent-branded e-bikes.

WASHINGTON (BRAIN) — U.S. Customs and Border Protection has ruled that e-bikes fall under the same category as electric motorcycles and therefore share an exclusion, granted in September, from the Trump administration's Section 301 tariffs on Chinese imports. Importers of Chinese e-bikes are now exempt from paying the 25% tariff imposed in August 2018.

Posted in Industry News
January 11, 2020
Why struggle? The BRAIN E-Bike Dealer Tour heads to LAX.

Editor's note: A version of this article ran in the November issue of BRAIN.

EL SEGUNDO, Calif. (BRAIN) — As far west as you can get, with nothing but sand between us and the Pacific, we headed to the last retailer visit on our three-day tour.

Posted in Retail News
January 2, 2020
Now all bikes with wheels from 12- through 24-inch are excluded. Some saddles and pumps also get the exclusion.

WASHINGTON (BRAIN) — The U.S Trade Representative has granted tariff exclusions to two more categories of kids bikes from China.

Posted in Industry News
December 23, 2019
Trek requested a tariff exclusion for rims including its Kovee models.

WASHINGTON (BRAIN) — The Trump administration, which recently granted a tariff exclusion to importers of Chinese bikes with 20-inch wheels, has denied Trek Bicycle's request for exclusions for several other items, including rims, frames, and 26-inch bikes.

Posted in Industry News
December 23, 2019

BOULDER, Colo. (BRAIN) — The Pro's Closet, which sells used bike gear online, has raised another $4.5 million through two securities offerings disclosed in Securities and Exchange Commission filings made Friday.

Posted in Industry News
December 18, 2019
An image from SRAM's patent.

WASHINGTON (BRAIN) — A federal appeals court has given Fox a small victory in its long running chainring patent legal battle with SRAM, but the case appears still far from over.

Posted in Industry News
December 16, 2019

ASHEVILLE, N.C. (BRAIN) — More details are emerging about The Big Gear Show, a trade and consumer show planned for next July in Salt Lake City.

Posted in Industry News
December 13, 2019

WASHINGTON (BRAIN) — The bike industry got good news on tariffs on Friday from two directions.

Posted in International
December 6, 2019
Some view powersport dealers as a gateway to the transportation market.

KISSIMMEE, Fla. (BRAIN) — Several e-bike brands are looking to powersport dealers as retail outlets, especially for electric mountain bikes, which are becoming a hit with off-road motorcycle racers.

Posted in Retail News

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