Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

January 19, 2018

KENT, Wash. (BRAIN) — Late Thursday, Accell North America unveiled a new omnichannel distribution program designed to entice brick-and-mortar dealers to fulfill online bike orders, while requiring the stores to carry few — or no — ANA bikes on their sales floor.

Posted in Industry News
January 17, 2018

DENVER (BRAIN) — SloHi Bike has opened its second location in Denver, and it's in a space that has long been home to bicycle retail: the former Collins Bicycles building on Colfax Avenue, near Denver's City Park.

Posted in Retail News
January 16, 2018

DENVER (BRAIN) — Niner has asked its stalking horse bidder — an investment group that had planned to purchase the company's assets on Wednesday — to step back as it negotiates with another potential buyer with a higher offer, company co-founder and president Chris Sugai told BRAIN Tuesday.

Posted in Industry News
Stalking horse bidder has stepped aside as Niner requests a delay to negotiate with new bidder
January 11, 2018

PLAISTOW, N.H. (BRAIN) — It's been less than three years since David Ricker launched his mobile bike repair business in Southern New Hampshire, Pedalin' Fools. But in that time, Ricker has seen the bike industry become increasingly accepting of businesses like his.

Posted in Retail News
The IMBP group has more than 70 members and may form a trade association or co-op.
January 5, 2018
American Classic's 35th anniversary logo

TAICHUNG, Taiwan (BRAIN) — Amclassic Inc., the parent company of the American Classic wheel and component brand, has voluntarily closed its factory here and laid off about 40 employees in Taiwan and the U.S.

Posted in Industry News
The 35-year-old component brand cites challenging marketplace in decision to close.
January 5, 2018
Photo courtesy of Niner.

DENVER (BRAIN) — If all goes to plan, a Colorado investor group will acquire Niner, Inc.'s assets and bring the company out of bankruptcy before the end of the month

But first, other potential buyers will be given a chance to bid for the company at an auction next Thursday.

Posted in Industry News
An investor group has made a stalking horse offer and will acquire the company from bankruptcy unless it's outbid.
January 4, 2018
The cash register at Bicycle Way of Life in Eugene this week.

EUGENE, Ore. (BRAIN) — The word you hear most often when you ask Oregon retailers about the state's new bike tax is "hope."

The $15 charge is the nation's only state bike tax.

Posted in Retail News
January 3, 2018
Robert Fluhr

LAGUNA WOODS, Calif. (BRAIN) — The first time Steven Fluhr attended the New York City bike trade show, he was treated like royalty. After all, he was accompanied by one of the kings of the industry during the 1970s bike boom: his father Robert.

Posted in Industry News
Fluhr, the first U.S. importer of Giant-made bikes, led a multi-generational bike industry family as president of Beacon Cycle.
December 26, 2017

BOULDER, Colo. (BRAIN) — Stradalli Cycle, a ten-year-old bike brand based in Florida, plans to open a small showroom and bike shop in North Boulder in February.

Posted in Retail News
December 6, 2017

BOULDER, Colo. (BRAIN) — President Trump's proclamation Monday shrinking two National Monuments in Utah jeopardizes at least 150 miles of roads and trails used by cyclists and could lead to the loss of protection for much more cycling terrain around the country, according to PeopleForBikes.

Posted in Industry News

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