Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

January 17, 2019

DURHAM, N.C. (BRAIN) — At a bankruptcy auction Wednesday, Head Sport — a European sports company best known for its skis and tennis rackets — agreed to purchase most of the assets of Advanced Sports Enterprises for about $22 million. The agreement is subject to court approval later this month.

Posted in Industry News
January 11, 2019

DURHAM, N.C. (BRAIN) — Specialized Bicycle has agreed to pay bankrupt Advanced Sports Enterprises $700,000 for rights to the Roubaix bicycle trademark in the U.S.

Posted in Industry News
January 9, 2019
Specialized and Trek file objections; court lets ASE "abandon" some inventory but suppliers work to recover the products.
ASE's IP assets are being marketed by Hilco Streambank.

DURHAM, N.C. (BRAIN) — ASE's assets, including real estate and its bike brands, are being sold in an effort to satisfy creditors owed at least $100 million. Meanwhile, 40 Performance stores are set to close this month.

Posted in Industry News
December 21, 2018

DURHAM, N.C. (BRAIN) — A U.S. bankruptcy judge has approved Advanced Sports Enterprises' motion to cancel its licensing and manufacturing contracts with Ideal Bike Corporation, a Taiwan-based manufacturer that has been a backer and manufacturer for ASE and its ASI division.

Posted in Industry News
December 21, 2018

WASHINGTON (BRAIN) — PeopleForBikes and the Bicycle Product Suppliers Association have submitted requests on the industry's behalf for exemption from the 25 percent tariff on Chinese-made e-bikes that took effect last summer. The deadline was Thursday for submitting the requests to the U.S. Trade Representative.

Posted in Industry News
December 20, 2018

KENT, Wash. (BRAIN) — The CEO of Accell North America says he is feeling "very good" about where the business is and he's expecting a lot of improvement in 2019.

Posted in Industry News
December 19, 2018

DURHAM, N.C. (BRAIN) — Advanced Sports Enterprises wants to end its licensing agreement with Specialized for the Roubaix trademark. The bankrupt company also is asking the court for permission to abandon inventory worth about a third of a million dollars wholesale, currently held by a broker.

Posted in Industry News
December 11, 2018
Scheels megastores make huge impact on local retail when they come to town.
The Scheels in Sparks, Nevada.

LOVELAND, Colo. (BRAIN) — When Scheels All Sports opens one of its gargantuan sporting goods stores in a new community, the local press gushes over the tons of steel and truckloads of concrete needed to build the quarter-million-square-foot stores. Officials and business owners in nearby communities, meanwhile, tally up the "Scheels Factor."

Posted in Retail News
December 7, 2018

DURHAM, N.C. (BRAIN) — A bankruptcy judge has ruled that Advanced Sports Enterprises can hold store closing sales at 102 Performance Bicycle locations. The court also pushed back the auction of ASE's assets to mid-January. The auction had originally been scheduled for Dec. 18.

Posted in Industry News
December 6, 2018

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Emerald Expositions has canceled the 2019 edition of the Interbike trade show, saying the event might return in a more modest format in 2020.

Posted in Industry News